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Singapore, May 4, 2023 /PRNewswire/ – Leading travel service provider Trip.com Group reveals China’s May Day travel trends, with strong domestic and international booking growth.
Before the outbreak, Chinese travelers were among the most influential consumer groups driving global tourism revenue. After three challenging years China The travel industry is back on track to grow and recover.
The May Day holiday is growing in popularity as domestic and international travel consumption increases dramatically.
In the year International flights rebounded around 40% during the holidays, with searches up more than 60% compared to 2019.
Compared to the Chinese New Year (January 21 – January 27). The Ctrip platform reports flight booking information from mainland China Southeast Asia Countries increased by 91 percent during the May Day holiday. Flight booking to Japan and Korea increased by 120% and 204%. Long haul flight booking to Europe It has grown more than 40 percent.
Thailand, Japan, South Korea, Singapore, Malaysia, America, Indonesia, Vietnam, AustraliaAnd united kingdom There were 10 most booked global destinations for the May holiday, with nine out of 10 searches for these destinations by mainland Chinese travelers surpassing 2019 levels.
After the 00s, many young travelers left the country for the first time. On the Ctrip platform, users aged 18 to 23 were the most popular cross-border destinations for first-time orders. Bangkok, Singapore, Seoul, Tokyo And Kuala Lumpur.
Jane SanThe CEO of the Trip.com Group said: “The May Day holiday marked the first increase in foreign tourism this year, bringing recovery and local service capabilities.
“As capacity increases, Chinese consumers will soon seek destinations beyond APAC and turn to long-haul travel in EMEA and the Americas.
We will continue to work with international partners to ensure capacity and meet travel demand from mainland Chinese consumers.
Cities on the Chinese mainland continue to focus on tourism to boost domestic demand and consumption. A number of scenic spots have been linked to Trip.com Group’s Ctrip platform to offer VIP services and special activity packages to offer May Day visitors a wider range of experience options.
as a April 19bookings for domestic hotels, flights and scenic spots on the Ctrip platform for the May Day holiday have surpassed 2019 levels.
They were the top ten cities. Beijing, Shanghai, Chengdu, Hangzhou, Guangzhou, Nanjing, Chongqing, Xian, Wuhan And Shenzhen.
According to data from Ctrip’s FlightAi market insight platform, more than 80,000 domestic flights took place on May Day this year. Compared to the same period in 2019, the average daily rate has increased by 15 percent.
Escaping the city and embracing the countryside has become a holiday destination of choice for many consumers. According to Ctrip data, the order volume of total rural tours on May Day recovered to 242% over the same period in May 2019, and the order volume of tourists staying in rural areas for more than three days increased by 230%. Compared to 2019.
Trip.com Group’s country retreats saw overall order volume increase 261% year-over-year. Shanghai, Beijing, Guangzhou, Chengdu And Hangzhou They have become very active cities for rural tours.
It accounts for more than 34% of rural tour orders, especially in the post-00s. May 1 This year, for the first time since the early 90s and post-80s, rural tourism will be the mainstay.
As digital consumer trends continue to shift since the pandemic, the Trip.com team emphasizes a user-centric all-in-one platform and unique content and product offerings.
Trip.com Group has launched a “Super World Trip” live streaming series designed to promote short-term travel to the Chinese mainland consumer and tourism products in key destinations.
The first live broadcast was held Thailand Total cost of goods received RMB 40 millionOver 20,000 room nights are sold. The success of this is considered Tokyo And hong kongBy reaching GMV RMB 23 million And RMB 30 millionrespectively.
Jane SanThe CEO of Trip.com Group commented, “Chinese consumers have not been able to travel for a long time, but it is clear that consumers want to explore the world again.
“We will continue to digitize and respond to consumer change to ensure we deliver the best consumer choice through a diverse content marketing approach.”
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About the Trip.com team
The Trip.com Group is a leading global travel service provider consisting of Trip.com, Ctrip, Skyscanner and Qunar. Beyond the platform, Trip.com Group helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect with consumers by aggregating comprehensive travel-related content and resources and delivering superior marketing. A platform that includes apps, websites and 24/7 customer service centers. In the year Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the world’s most prominent travel groups, with a mission to “pursue perfect travel for a better world”. Learn more about Trip.com Group here: group.trip.com
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Source Trip.com Group
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