[ad_1]
// Simply Be has launched a new campaign calling on the fashion industry to stop ill-fitting clothes
// A study found that 99% of women feel disparate in the industry.
Simply Be has launched a bold campaign with the band ‘No More Bad Fit’ which focuses on challenging the fashion industry and calling for an end to bad fit.
A recent survey by N Brown-owned global fashion retailer found that 99 percent of women are disappointed by the lack of consistency in the fashion industry, and 92 percent agree that fashion inconsistency hinders personal style.
To take the stand, Simply Be “unmistakably revealing the secret to creating the perfect fit through smart design, technology and style standards.”
Sign up for the free newsletter
Register here gAnd get the latest news directly to your inbox every morning
“On behalf of women everywhere, we’re calling for an end to poor fitness,” said Carol Wilson, an expert at Easy Fitness. It’s time for every woman to feel empowered and confident through great fit fashion. It’s just our thing. This is what we live for.
“We align fashion with real bodies, and we’re proud of that. We’re the first in size, and we know what works for different shapes.
This approach incorporates adjustable elements for flexibility and clever little details that make a big impact, so it’s fun to wear and creates fashion that accommodates the changes and changes in a woman’s shape. No need to worry about swelling.”
He also says he uses “clever stitches to enhance shapes like back yokes and darts”; Stretch is built into clothes to ensure comfort and ease of movement (especially in the denim range); Fits products on real women and multiple body shapes; And his “digital tools stand out from the crowd”.
On the back end, that means using a 3D scanner to collect body measurements from real women, which can be used to adjust pattern blocks.
Focusing on creating clothes for women of all shapes, he says the brand has gone from being known as a ‘plus size’ label to becoming “one of the trending UK brands for sizes 10 to 32. It means everyone can get in on the action”.
Click here to subscribe to The Retailer’s free daily email newsletter
[ad_2]
Source link
