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As audiences look forward to the third season of “Euphoria,” A24 is giving fans a closer look at the costumes that helped establish the series as a cultural staple. The production company and costume designer Heidi Bivens wrote a coffee table book, “Euphoria Fashion,” released Tuesday, about the event’s impact on fashion.
In addition to appealing to fans of “Euphoria,” the book also serves as an insider’s guide to the creative process of building the visual language of characters on screen. “We hope it inspires people who may not have thought about apparel before to explore it as a career,” Bivens said.
The book features interviews between Bivens and the cast, including Zendaya, Hunter Shafer and Alexa Demi, as well as series creator Sam Levinson and makeup artist Doniella Davey. The book highlights highlights from the show, and details the reasoning behind each character’s sartorial choices, detailing specific aspects of the ‘flat lay’. There’s Zendaya Rui’s collection of burgundy hoodies and graphic t-shirts that she wore in season one. A variety of highly layered ensembles worn by Schaeffer Jules and a two-piece I.Am.Gia ensemble worn by Demi in Season One of Carnival.
While Bivens described her process for season one, her first television project, “One Foot in Front of the Other” — some episodes featured 30 costume changes for one character — season two offered an opportunity to reflect on each character’s evolution. While the book provides an opportunity to detail the main characters’ sartorial choices in minute detail, it also highlights the notable fashion changes that took place. Bivens recalled that going into season two, fashion brands were eager to align themselves with the show, noting the show’s impact.
“The first season of ‘Euphoria,’ I remember reaching out to brands and telling them that Zendaya was engaged, which usually opens any door, but brands that still don’t understand the value have to resist,” Bivens said. , adding that many brands ignored (or “missed”) her initial emails about a season’s clothing request that arrived later. “TV has now given a platform to contemporary costume designers to have this vast pool of resources,” she added. “Fashion is starting to understand the importance of putting clothes on camera, not just on the red carpet.”
The book features a foreword by designer Jeremy Scott, who designed the Moschino dress worn by Sydney Sweeney in the second season, and an interview with costume designer Ariane Phillips. While Phillips no longer works on the show, Bivens credits her co-star as a “mentor of choice” and an example of what she can achieve in the industry.
“I called her as a mentor before I met her,” Bivens said. She was such an inspiration to me because she worked in fashion and then in film. When I first started, if there were any costume designers working in both industries – there weren’t many,” she adds. “She sets an example that I always think is very exciting in the world of dress and fashion.”
Bivens recently worked as a creative producer on Levinson’s upcoming series “The Idol,” starring Lily-Rose Depp and The Weeknd. “Since I couldn’t jump in and do the costume design at that time, I asked them if I could come in as a creative producer, find the designer and build the team and oversee the costumes,” Bivens says. “Working with manufacturers who value being a wearable designer in a big creative way and not just ‘you’re wearing clothes on a person’ is amazing. And I hope to do more of that.”
Bivens is considering transitioning into the same role for the third season of “Euphoria,” when the show premieres this spring.
“We’re still working out the details,” Bevins added, adding that she’s interested in directing. “This season, if I’m not on the floor designing every costume and taking on more of a production role as the season progresses, I hope to observe Sam more as a director. And turn a corner and do more.
Bivens recently directed the four-part animated YA series “Gossamer,” and is also working on her own show set in Milan. “The director felt that the actors were natural and I always worked with the actors in the joints. To be able to step beyond that and think about their motivations and communicate with them on set to get the desired performance is something that feels natural to me. I’m excited to do more,” she says, adding that she enjoys taking on an all-encompassing creative role that allows her to address all aspects of a project’s aesthetics.
“As a former fashion designer, you are expected to stay within your own lines,” she added. “The producers of ‘Euphoria’ have entrusted me in a new way to bring me to ‘The Idol’ as a collaborator. It made me feel more confident to create my own opportunities in a way I never thought possible before,” he said.
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