Plus size women will find fashion and inclusion at Charlotte’s store

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Summer Lucille wants her plus size clothing store, Juicy Body Goddess Northlake Mall, to be a haven for plus size women. When customers enter her store, they are greeted with a shot of her signature phrase, “Welcome to Juicy Body Goddess, you have to be two-something to do one thing.”

Although she’s now confident in her body and personal style, Lucille says that wasn’t always the case.

“I’ve never been afraid to show off my body parts. [It] It took me a long time to get there. It wasn’t overnight, but now I’m not afraid to show my arms, my belly; I’m not afraid to show anything,” said Lucille.

According to studies cited by Refinery29 and other media outlets, plus-size women make up 67% of retail clothing buyers. However, according to a study by the economic news platform Marketplace, plus-size clothing makes up only 19% of the clothing market.

That’s why Lucille’s Shop only carries 10 to 30 plus-size dresses. When designing clothes, she says, she keeps in mind all body types that plus-size women have.

“After you get out of here, you’re going to not only love yourself, but you’re going to want to feel good about yourself. Yes, and that’s my goal,” Lucille said.



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