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If sports is a multi-billion dollar engine, the data that fuels that engine is also a big business. Strategic Market Research projects sports analytics to be worth $2.1 billion by 2020, growing to $16.5 billion by 2030.
Companies like SBRnet provide comprehensive online platforms for national sports business, sports marketing and sports marketing analytics, using proprietary research to support these data efforts. This national sports analysis provides the academic community with a comprehensive sports business resource and resource for tracking fan trends and behaviors.
Patrick Richey, host of Sweet Talk: The Business Behind Sports, recently welcomed SBRnet President Neil Schwartz to the show to learn more about the genesis of SBRnet and his passion for sports data and analytics. Schwartz and his partner bought SBRnet a few years ago. The company was founded in 1998.
“Mark and I bought the business and we felt it was the biggest opportunity around it. At the time, about 220 universities and colleges around the world were using the data to help, because it was a sports information business, management information, analytics, sports marketing and entrepreneurship studies and doing this kind of work. You’ve got to have data,” Schwartz said. “And Mark and I recognized that very early on, and we recognized the richness and the breadth and scope through SBRnet. We knew when we saw it, this was a business that we could grow and transform into as we move in a data-driven world.
Rische and Schwartz discuss…
● The data sources that drive SBRnet analytics.
● Creating original research that contributes to sports information.
● Trends in the use of sports data and analytics.
“More and more schools are adding sports management, sports marketing and sports-related programs to their business schools or, in Syracuse’s case, the School of Human Performance,” Schwartz said. “As they add more and more of these programs and more and more of these degrees, they’re coming to us for more information from these schools.”
Neil Schwartz has over two decades of marketing and consumer research experience in sports, fitness and active lifestyles. Previously, Schwartz worked for SportScanInfo from SportOneSource in addition to leading the research team at the Sports and Fitness Industry Association (SFIA). Schwartz is a featured speaker at many industry conferences and events. Schwartz is a graduate of Syracuse University majoring in communications and business.
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