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If you’ve been on TikTok of late, you’ve probably watched with glee as someone showcases the hottest luxury items of the moment at a bargain price. Since the start of the pandemic, dupe culture has exploded on TikTok as many consumers have started investing less in luxury products. Inexpensive options are resonating with younger users, as seen by TikTok user Liz Lover’s Lululemon dupe video on Amazon, as well as the Mirror Palais dupe dress video, which garnered 1.8 million likes.
As the spoofing trend became more popular, it also faced some controversy, with some “dupes” proving to be fake. To date, the hashtag #dupe on has received over 2.7 billion views on TikTok. Meanwhile, #tiktokmademebuyit has 41.4 billion views and #reps, short for copies, has 1.6 billion views.
Brilliant combed through hundreds of tagged videos to come up with the following edit of 11 dupes.
Check out our picks below.
Beauty mixes
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Clinique Super Viral Black Honey Lipstick.
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An equally-popular option is Milk’s Hydro Grip Gripping Primer.
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This Maybelline dupe by Charlotte Tilbury gives you a flawless filter glow for a fraction of the price.
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Tik Tok users claim that the entire NYX Sweet Cheeks blush line is a sneak peek of the Rare Beauty blush collection.
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If you’re a fan of Glow Recipe’s Niacinamide Dew Drops, this fine molecule serum is perfect for you.
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If Paula’s Choice 2% BHA Liquid Exfoliant is out of your budget, consider this $11 duo.
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Fashion dupes
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A stylish and affordable dupe for the Bottega Veneta Jodie bag.
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This viral bodysuit has been compared to Artisia’s famous Wilfred Free Divinity Kick Flare Jumpsuit.
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These flawless leggings are a dupe for the Lululemon Aline Leggings.
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These dreamy lightweight earrings are drop earrings for Bottega Veneta.
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If you’re a fan of Match & Match heels, check out these Steve Madden dupes.
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