Spirit and fashion, Desolas Mezcal partners with two major foreign brands

It’s no secret that fashion and alcohol brands have long partnered to create some memorable collaborations. Absolut, Cîroc, Moët and Chandon have partnered with Versace, Stella McCartney, Missoni, Palace and other brands to name a few. Desolas Mezcal has partnered with outerwear brand The Arrivals and luxury cashmere brand Active Cashmere.

Over the weekend, the three brands hosted an intimate twenty-person dinner at Soho House in Snow Aspen, Colorado. Desolas also started their collaboration with The Snow Lodge., Wintertime entertainment concept with St. Regis Aspen Resort. Snow Lodge is known for its strategically placed fashion, wellness, art, food and music programs. And Gigi Mirvis, the founder of Desolas Mezcal, wanted to partner with the destination because of the synergy between the two brands.

“When it comes to partnerships, we love to team up with like-minded brands like Immigrants. Ultimately, together, we can offer something unique to our audience and community. Desolas has an amazing background and is the perfect complement to our brand of places where attendees can drink mezcal, chat with friends, and experience what Immigrants has to offer.” It was a party where outerwear was seen,” says Mirvis.

The mezcal brand is a woman-founded, women-led spirits company, artfully crafted and thoughtfully sourced from 100 percent Salmiana agave in San Luis Potosí, Mexico. This special agave is called “The Green Giant” and is cooked in ovens above ground. It is available in 5 states: New York, Florida, Georgia, Texas, and California and has shipped to a total of forty-one states.

If you don’t know much about Arrivals, it’s a New York-based brand native to Brooklyn. His philosophy is to create products that focus on the products that come from outside the home. Their products are made for performance and games. “They combine functionality and style very well. Outerwear can be bulky and boring, and you usually have to sacrifice technology for style or vice versa, but they deliver on both sides. They do outerwear in an unusual way, and today’s younger consumers want a more authentic and quality free trade. I think they are more interested in supporting brands. The brand has successfully attracted consumers who want to add special elements to their daily lives that will withstand the “it” time. Continues Mirvis

Active Cashmere unveiled Desolas Cashmere Beanies to guests at the event. Everything they make is total cashmere. With a focus on minimalism, comfort and craftsmanship, they work with locals who know about cashmere and international supply chains to create products. All products are made from Scottish yarn and are water resistant, but machine washable – and meet the highest US The Active Cashmere® sustainability standards.

The dinner was held at Italian restaurant The Super Club and music was by DJ Amme. “The point of the dinner was to bring these like-minded brands and like-minded individuals together in one room for an evening of fashion, conversation and cocktails,” says Mirvis. On Sunday, Desolas began the remainder of the season at Snow Lodge with a streak through April 1.^St in the Blue Room, also at the St. Regis Aspen Resort. Singer Macy Gray performed her hit songs. i try.