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ANAHEIM, Calif. – Disney100 has officially launched, and Disneyland, the main attraction, is looking for business to welcome the Walt Disney Company’s 100th anniversary.
“We love the business,” said Lynn Clark, Disneyland Resort’s vice president of sales and services. “We appreciate the business. And part of the celebration is to thank our business partners, as well as 100 years of partnership, innovation, and our business partners have been on this journey with us for so long. Thank you very much. And we really look forward to the future.”
Javier Moreno, Disney’s senior vice president of destination sales solutions, said Disney is generally looking for consultants to share its various travel products — from the parks to Disney Cruise Line, Adventures at Disney and Aulani, Disney Resorts and with consumers. Spa
“They are great advocates for taking the message, explaining it and helping families navigate the uniqueness of each destination,” Moreno said. “You’re doing a wonderful, wonderful job.”
The company is also increasing practices in selling to consultants, Moreno said, most recently National Geographic Travels (Disney acquired most of National Geographic’s partners when it acquired 21st Century Fox in 2019).
A statue of Minnie Mouse was unveiled at Disneyland Park as part of Disney’s 100th celebration. Photo credit: Jamie Biesiada
“This really helps improve the prosperity of everything we do across our portfolio,” he said.
At the same time, the company is improving its resources for consultants. Disney has “invested heavily” in the advisory’s face-to-face tools, Moreno said, as well as social media. According to Clark, Disney has built a strong communications program with its travel advisory partners to share news and updates.
Last year was strong for business. Moreno called it a “fantastic” year for agency sales.
“We love them to help us bring more guests to our beautiful parks and destinations, and that’s the secret sauce. [that] It works really well,” Moreno said.
Disneyland’s message to agents
Clark’s message to the business is that Disneyland is a multi-day destination for customers, whether they’ve never been before or repeat visitors.
“We’re really offering tools to help you plan a three- or four-night, five-night itinerary and have a great, relaxing stay at the same time,” she says.
Mickey Mouse gets a statue in honor of the Disney100 celebration. Photo credit: Jamie Biesiada
There is currently construction going on in the park – for example, the ongoing work to transform the Pacific Ocean at DC’s California Adventure into San Francisco. Clark said Disneyland has been at the forefront of the build-up with travel advisors and guests to set expectations.
• Related: What’s New at Disney Parks
“Right now with the demand for the product, we’re doing really well with the lead time for the product, and we’re just communicating, communicating, communicating everything so that people can be prepared when they’re planning their trip,” she said. he said.
Clarke has noticed an increase in guest stays, which she said are a boost to demand for the product and the additions Disneyland Resort is making.
As part of the Disney100 celebration, guests can now enjoy two new nightly attractions, Mickey and Minnie’s Race Train at Mikey’s Toontown, and a new Toontown to explore next month. The Magic Happens parade will also return on February 24. The event had a short debut before the resort was closed due to the pandemic.
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