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Despite the convenience of shopping from your couch, buying clothes online is a risky proposition unless you know in advance how they will fit. Returning items that are too large or too small for online delivery is problematic.
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Amazon is about to change all that with an open experiment in two locations.
The fitting section in Amazon’s new concept clothing store may be just the solution to finding the right fit. Amazon is merging its online shopping experience with a revamped high-tech brick-and-mortar fitting room, Amazon Style.
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Here you can try and buy clothes, shoes and accessories at the same prices you would find on Amazon.com.
Here you can try and buy clothes, shoes and accessories at the same prices you would find on Amazon.com.
(Amazon)
How does the assembly line work?
The concept stores in Glendale, California or Columbus, Ohio offer men’s, women’s and children’s clothing, shoes and accessories in a unique new way.
When you shop with Amazon Style, you start by browsing the selections on offer and using your phone to scan the QR codes you want to try. No duplicate items appear in the store, and each item has only one size.
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When you’re ready to assemble, tap “Start Class” on your Amazon app.
Once you’re done watching and scanning, select ‘Start Class’ on your Amazon app. After a few minutes, the app will notify you when your room is ready and you’ll be sent to your styling room, where you can try on, rate, and request additional items.
Once you’re done watching and scanning, select ‘Start Class’ on your Amazon app.
(Amazon)
You can unlock your room using your app. Whatever you choose, the staff will keep it in your room, fitting you with a few extra items you can pick out that you might like.
Let’s say you want to request more items or different sizes. In that case, simply use the touch screen in the appropriate room, and your items will be delivered to the closet next to the wardrobe in your room.
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Once you’re done, you can go straight to checkout and pay using your Amazon account.
Can I book a styling session in advance?
Yes, you can book a styling session in advance. Before entering the store, you can go online to Amazon.com and book a styling session. Once you arrive, the room will already be set up in your name and you can add more items in the store or from the home screen of your style room.
What products are featured in Amazon Style?
The following brands are featured in Amazon Style stores in both Glendale and Columbus.
- Allegra K.
- Empty NYC
- Calvin Klein
- Champion
- CRZ Yoga
- Sweet life
- Ecowish
- Tools
- Good man brand
- Joey
- Lacoste
- of Levi
- Logitech
- danger
- Rebecca Taylor
- Steve Madden
- The drop
- Tommy Hilfiger
- Velvet by Graham and Spencer
- Vince
Is Amazon Style Coming to Other Places?
Amazon has yet to announce whether it will be placing Amazon Style stores in other locations. Still, it might be a good idea to consider.
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They have a variety of Amazon Go stores where shoppers can pick up items and pay automatically with their Amazon account when they leave the store. Amazon Fresh and the tech giant’s nationwide acquisition of Whole Foods Market immediately made them a serious grocery competitor to established chain stores.
The online retailer is keeping quiet about its future plans for Amazon Style stores. This one innovation seems to be evident in the way that you can get your exact fit on the Amazon app for the online clothes that arrive at your home.
The online retailer is keeping quiet about its future plans for Amazon Style stores.
(Amazon)
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