Elsa Hosk Front GCDS, Frame Fans, Doja Cat Feeds to CR Fashion Book – WWD

MUSE & BOOTSFind a woman who can do both: be the creative director of a must-have, timeless wardrobe staple and the face of a brand in a seductive ad campaign.

After launching her own brand in partnership with Revolve Group last week, Elsa Hosk appears in the new GCDS ads, featuring the former Victoria’s Secret Angel for the emotional muse of 2022.

In the role, Hosk joins the likes of Pamela Anderson, Caroline Vreeland and “Elite” star Aaron Piper, all of whom have previously fronted campaigns for the hip Italian brand.

In the colorful images photographed by Pierre-Ang Carlotti and dropped on Tuesday, Hosk is pictured wearing a hot-pink mesh jacket and the collection’s key accessories, including logo fur boots and a hat in matching shades of pink with thigh-high vinyl boots. Heel in the shape of a fang. Dubbed “Morso” or “Bit” in English, the latter style is undeniably the season’s key item, causing a buzz on social media when it was first unveiled on the GCDS runway in Milan in February.

At the time, the brand’s creative director Giuliano Calza explained the inspiration behind the collection, revealing that he watched a lot of movies during the pandemic, and Bram Stoker’s 1992 film “Dracula” was one of them. So he decided to give the gothic tale and costumes his own fantasy, fetish-y twist.

In keeping with the show and the collection, the ad campaign echoes the theme of the season with some props as well. These include a bed reminiscent of Dracula’s box, while Hosk sleeps alongside the new GCDS bag “Coma”, inspired by its design’s asymmetrically curved flap.

Shot in Paris, the images offer a generous dose of high-end beauty. Conceived by makeup artist Masae Ito and hairstylist Tomohiro Ohashi, these looks combine everything from old Hollywood makeup and hair waves to Gen Z-friendly, pop eye makeup with layers of neon yellow and hot-pink.

By the way, GCDS also introduced children’s clothing, a cosmetic line developed by Intercos in 2018. The following year, the company expanded its offerings by signing a five-year license with Marcolin.

As reported, Kalza introduced a capsule collection with Wolford earlier this year. Other collaborations range from Barilla to Bratz, and all honor GCDS’ signature funk and pop ethos.

GCDS, an acronym for “God Can’t Destroy Streetwear,” was founded by Calza and his brother Giordano in 2015. Launched as a digital project, it turned into a fashion company, holding its first runway show in June 2016 in Milan. In the year In late 2020, Italian private equity firm Made in Italy Fund, managed by Quadrivio and Pambianco, acquired a majority stake in the label. – Sandra Salibian

Touch of Paris: Frame transported the cast of Friends and Family to Paris, several weeks ago, on Sunday night. The brand is hosting a dinner at The Nine for the second drop of its collaboration with the Ritz Paris, and has completely transformed the restaurant for the occasion. A luggage cart was secured on the sidewalk under a Ritz Paris x frame canopy, and the immersion continued at the entrance, as guests picked up key chains from the “hotel lobby” bellhop.

Erik Thorstensen, the founder of Frame, is grateful for the collaborative friendship.

“When I moved to New York and lived in the city, I did a little thing with Carlyle, and then my friend Camilla Fayed, who owns the Ritz Paris, said, ‘Why didn’t you call me, bee?’ And I’m so humbled to call you, because you’re the biggest brand in the world. Let’s do something together, and let’s have fun together,” Thorstensen explained as Frame’s first capsule collaborator — Karlie Kloss — appeared nearby. “Everybody’s strategic,” she added. It needs an answer, but I believe that everything about collaboration is best when friends are having fun together.

Inside, the dining room buzzes with the usual Frem-friends-Frem people: Justin Theroux (partner in The Nines) chatting with Mel Ottenberg at the long bar, Colin Field, head bartender at the Ritz Hemingway bar. Paris, field drink orders; Frame founder Jens Grede and event co-stars Derek Blasberg and Camilla Fayed were on hand for guests including Iman Hammam – who created the brand’s 2020 capsule collection – Cindy Bruna, Jasmine Sanders, James Charles, Nicole Richie and Noah Beck.

“In a world where everything is so big, I think people feel when it’s real,” says Thorstensen. “We don’t pay anyone to come to our parties, it’s very organic – this is my family.” The style of the family was literal; His stepdaughter Isabella Massenet DJed downstairs at Acme after the party.

Dinner seating was topped off with caviar spoons engraved with guests’ names and embroidered sleep mask bags (available as part of the Frame x Ritz Paris collaboration). Judging by the crowd’s excitement, many looked forward to putting the spare parts to good use. – Kristen Tower

I need food. Doja Cat, the American rapper and singer, is one of the cover girls of the latest CR Fashion book that will be released on September 21 and is the biggest issue to date. The issue is themed “Front Row” and takes an irreverent approach to the energy, work and creativity required to navigate Fashion Month.

In the issue, Doja Cat interviews Givenchy creative director Matthew Williams.

Discussing her evolving style on stage, Doja Cat told Williams, “I’m always so beat up now, I’m always stuck in the face and the head. And wearing things that are very tight and very heavy and destructive, so I want to find a way to be more casual about it. And if I work hard and destructive, I go further. “

Tom Kneller shoots Doja Cat covers.

There are several editions, each with different covers. Other top models on the cover are Mariacarla Boscono, Abby Champion, Reisa Medrios and Lena Werner, among others.

The issue explores the industry’s relationship with the metaverse, what goes on behind the scenes, the different front lines, the diets of the industry’s different roles and what happens when the shows end for emerging designers, among many other themes. Carine Roitfeld, founder and editor of CR Fashion Book, wanted to investigate. – Lisa Lockwood

Tommy’s Soldiers: If ever there was a logical excuse to stay indoors and sit through a fashion show, Sunday evening was it: not only was it raining as the evening wore on, but the Tommy Hilfiger show venue was open. Air seat, at Green Point, Brooklyn, there. And yet celebrities have come out in droves to embrace Hilfiger’s latest. There was Kate Moss cheering on daughter Leila Moss who walked in the show; Joining Kourtney Kardashian and new husband Travis Barker were Kris Jenner and Corey Gamble. Barker’s daughter Alabama Luella Barker was there, as were Shawn Mendes, Jon Batiste, Youngblood, Jessie Jo Stark, Karolina Kurkova, Noah Beck, Luca Sabat, Lisa Rinna and Harry Hamlin, among others.

VIP views don’t stop at the front row. Hilfiger tapped plenty of familiar faces to walk the show, including Julia Fox, Amelia Gray, Harry Neff, Ducky Toth, Alton Mason, Winnie Hallow, Paloma Elsaesser, Precious Lee and Bob Colosso. The show also ended with a spectacular performance, where Mason was stopped by Travis Barker on his last walk and Barker entertained the audience live as the models took their last lap.

Hilfiger’s front row was one of the most famous of the week, which is saying something given the number of celebrities who returned to New York Fashion Week. Friday night’s Fendi show saw Kate Moss, Shalom Harlow, Christy Turlington Burns, Kim Kardashian, Sarah Jessica Parker and more in the front row, while Saturday’s Marni Show hosted Madonna, Kendall Jenner and Devin Booker. – Leigh Norstrom