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UPS is back at NYFW: The Shows in a creative partnership with renowned Latinx creator Angelo Bacque, founder of WakeNY and former Supreme Brand Director. They joined forces to create a clothing collection and an immersive customer experience during New York Fashion Week in New York City.
To support the Latinx community, UPS drops its first-ever capsule Latinx fashion collaboration:
A collection of clothesA limited edition, UPS x Awake NY collaboration, the Unidos Para Siempre Collection (United Forever) includes a jacket, hoodie, bucket hat and t-shirt.
Baku WineryAn experience to celebrate and elevate the unstoppable spirit of the Latinx creative and small business community. The interior is treated to Latinx – small businesses with furniture, designer clothes and more. Find Bodega at 63 Spring St. (corner of Spring and Lafayette). Places to visit here.
Bodega Hours:
Date: Saturday September 10 – Monday September 12
Time: 11:00 am – 7:00 pm
Location: 63 Spring St. (corner of Lafayette and Spring)
NYFWTalks Panel: UPS will host a panel discussion on September 10 at 12:00 p.m. about the future of Latinx creators in today’s world, as well as the company’s efforts to support the community.
Delivery vehicle: A custom UPS truck will roll around town with a design and limited edition line that pays homage to the campaign.
Profits from the UPS x Awake NY collaboration will go to the New York City High School of Fashion Industries to support future Latinx fashion designers. The school focuses on nurturing the future of fashion designers and businesses.
The collaboration is designed to highlight the Latinx fashion community and help grow their businesses. In the fashion industry, only 4% of the most influential people in fashion are Latino (2021 BoF500). UPS is committed to supporting the health and growth of diversely owned small and medium-sized businesses through its Unstoppable Campaign and in partnership with New York Fashion Week and others.
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