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Want to buy a pair of Christian Dior trainers previously worn by Lily Allen? How about a playsuit sported by Olivia Rodrigo or cropped jeans by Maisie Williams?
The opportunity to buy clothes directly from a celebrity has become a new shopping option, because it is combined with websites that sell famous names.
Celebrity stylist Harry Lambert, who counts Harry Styles and actress Emma Corrine as clients, launched his first personal store on pre-loved clothing website Depop last week. That same week, US resale site ThredUp unveiled its latest partnership. Strange things Actress Priah Ferguson. Gen Z was created to avoid buying fast fashion and offers a “confessional hotline” where consumers can hear advice directly from Ferguson on how to make smart choices. You can also buy a second-hand edit of the actor’s choice.
Elsewhere, the Island of love Finalist Tasha Guhuri was recently named eBay’s first “Pre-Favorite Ambassador.” This is the first non-fast fashion brand partnership from the cult television series.
Items from Lambert’s wardrobe include a yellow Prada tote bag (£1,000), a black hoodie (£140) from London streetwear brand Liam Hodges and a tailored T-shirt (£90). Big little lies Star Alexander Skarsgard for a magazine shoot. Most of the items were sold out within hours. It was the cover of Harry Styles that sold the first time. Beauty papers. It is an authentic and limited edition annual magazine, therefore a very rare collectors item. I’m not surprised it was taken so quickly,” says Lambert.
Celebrity collaborations with brands aren’t new, but this latest crop marks a significant shift in the types of collaborations stars are willing to promote. A-listers quickly begin to associate themselves with the resale market.
Alex Goat, chief executive of youth culture specialist Livive, said: “They can see the backlash in fast fashion and want the next generation of consumers to adapt to the tide of where they want to spend their time and money.” “In contrast, it is circular. Celebrities have followers in their own right, but they’re gaining more influence by being on these resale platforms.
It’s a winning combination for young consumers, celebrities and resale. “It’s like borrowing a note from the Hard Rock Cafe,” says psychologist Dr. Carolyn Mayer. “As a fan, it’s the closest you can get to touching a celebrity’s body.”
In the year In 2019, when the Kardashian family launched Kardashian Kloset, an online site dedicated to selling their old clothes, they were immediately criticized for being greedy. Kim’s fortune alone is estimated at $1.4 billion. Just two years later, it’s no longer taboo. Goat does this because it makes celebrities feel more relatable – just like the users who buy and sell goods on the sites. “Before, it might have been seen as desperation, but now it’s like, ‘Cool, like me, they’re part of the circular fashion conversation.'”
Not all celebrities choose to make a profit by selling used items. Lambert decided to donate all proceeds from his Depop sales to the LGBTQ+ charity Mermaids. Past collaborators, including singers Rodrigo and Charli XCX, have also donated all profits to charity.
This appeals to Gen Z’s sense of authenticity, adds Goat.
Olivia Courtney, a 19-year-old marketing trainee from Newcastle, follows Lambert on social media because of his relationship with Styles. As soon as his store went live, she bought a 15-pound bag emblazoned with the word “Pleasing” from Styles’ official brand.
“It feels good to buy something from Harry Lambert. I asked him if he could write a little message in it. Knowing he’s working with Harry makes it feel even more special somehow.”
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