CloudBolt Software: MSPs who focus on their core business, diversifying their portfolios will see success

August 11, 2022, 05:57 pm EDT

‘[Successful MSPs] They are bringing new things to the market that are relevant and that customers are asking for. They’re automating and orchestrating their capabilities so they can focus on more thought leadership with their customers,’ says Cloudbolt’s Will Norton.

A recent survey from Cloudbolt Software found that 80 percent of companies are dissatisfied with MSPs when it comes to providing multi-cloud and multi-device infrastructure. The data in the report, ‘Bridging the Gap: Service Providers’ increasingly important role in multi-cloud/multi-device success, is a survey of more than 300 senior employees at companies around the world.

In an interview with CRNTV, Will Norton, director of channel and alliances for the MSP/CSP practice at CloudBolt Software, explains how MSPs get into this dilemma with their customers and how they can find themselves. went out.

“they [customers] Internal skills gap; There are a lot of complexities that come with using a public cloud and you want to outsource it just to get it up and running. At the same time, they’re becoming more frustrated with their relationships,” said William Horton, MSP/CSP director of channel and alliances at CloudBolt Software.

Most survey respondents still believe their MSPs can help transform the customer experience and fill the gaps.

“The service providers that are doing the right thing are focusing on the core business. They’re definitely diversifying their portfolio. They’re bringing new things to market that are relevant and that customers are asking for. They’re automating and streamlining as much as they can so they can focus on thought leadership with their customers,” Horton said.

As companies continue to move to a multi-cloud environment, customers want to support their partnerships. According to Horton, the best way MSPs can help with the transition is to work hand-in-hand with customers when challenges arise.

For MSP Marquam, staying flexible is key.

“You can’t say this is all we do. And that’s all we talk about.’ If you don’t speak up or if you’re not willing to entertain support, broadly speaking, customers are going to find a partner,” said Bill Meeks, cloud infrastructure practice leader at Marquam.

The report also found that 97 percent of survey respondents were willing to pay for an MSP/CPS that could fill the gaps.

“I think those are the practices that really plug into that and listen to their customers and explore new strategic ways, to create better technology combinations, to rethink their own business, ultimately. [that are] They are going to see a lot of success. I don’t think it was a one-time operation. I think it’s something that will happen more often as we go forward,” Horton said.