These AI-generated travel posters aren’t bad

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A series of AI-generated travel posters (all images courtesy of Stasher/Midjourney)

International travel is always a bit of a leap of faith as we move into the unknown to find out how life works in other places. It’s a bit of a sketchy idea until you see it for yourself, so why not ask artificial intelligence to generate your travel poster?

Maybe that’s why this series of AI-generated travel posters, from research lab Midjourney on behalf of luggage storage company Stasher, are perfect. Artificial intelligence has been everywhere and anywhere, and with this flawless mind in mind, the company has come up with the name of the country and their official travel slogan. The rest was up to Midjourney, and the result was at least the equivalent of a high-five-figure junior art director who was given “to be vague.” Like most travel posters, Midjourney evokes a very abstract sense of place, sometimes framed by famous landmarks or natural features.

There’s one thing and one thing only we know about France, and that’s the Eiffel Tower… It doesn’t look like what’s pictured here, but it’s close enough.

Spain doesn’t bother with details like slogans when we can jump straight to the hashtag.

Combining images of tall buildings is what we call “see it and eat it” in the ad biz, and Midjourney is like giving away lemons on the dollar. picnic

Italy’s actual travel slogan is “Made in Italy,” which is even funnier when you consider that a robot wrote it, but that’s a bit of the best the human mind can come up with.

Italian poster a Howell’s Moving Castle-esque scenario, exploring a sunken industrial landscape spewing toxic (but patriotic) clouds into the sky. The United States is basically a giant flag, which is a statistically accurate representation of the country, and we should probably be thankful that it’s not a picture of a garbage fire or a pile of guns.

If you like to see American flags, come to America. They are accessible at any time.

Easily motivated? “Say nothing about your country!”

I guess the real test of a travel poster is whether you can guess which country it’s promoting, in which case, basically all of these will fail. But in fairness, I’d be hard-pressed to find most man-made official travel slogans to go back to their country of origin, except in cases that clearly refer to the country. In Italy)) the watchword for promotional travel items seems to be “do it anywhere”.