[ad_1]
One of the most powerful communication points between a consumer and a brand is marketing. Branding determines how a business looks at its customers, which helps to build a brand brand relationship, retain customers and demonstrate reliability and leadership.
According to the 26th edition of the CMO study, 72.2% of companies saw a significant increase in marketing role by 2021, with locks and restrictions associated with the one-year epidemic.
Brands need to use critical, informative and influential marketing to connect with people in a disconnected world. The right marketing strategy allows a business to build meaningful relationships with consumers.
Understand your consumer
Knowing exactly who your customer is – their needs, wants, concerns and expectations – is crucial to providing a positive customer experience in all aspects of the customer journey.
Over the past two years, uncertainty has changed what consumers want from businesses, how they buy and how they pay. They want brands to be an example and lead change (28%). They also want to help consumers in their daily lives (21%) and reduce their stress and anxiety (12%).
We have also seen a rapid increase in the number of people buying online, as well as increasing the expectations of individuals to reflect on the transition to digital payments and banking and branding. This level of consumer awareness should be the basis of all transactions. Motivation.
Provided. Ivan Moroke, CEO of Cancer Insights South Africa, including Cancer Consulting
Be helpful
Consumers today evaluate brands as individuals. They are attracted to brands that value their customers by displaying values that suit them.
Brands are expected to participate in meaningful communities. Basically, consumers see brands as important, whether they solve social issues, promote fairness and inclusion, or support local businesses.
Being helpful requires that brands build and maintain trust with their customers, solve customer problems, and establish purpose-oriented businesses. Helping brands achieve more lasting business success.
Provided. Asha Patel is Google South Africa’s marketing manager and head of B2B marketing in sub-Saharan Africa.
Think digital first
As technology continues to penetrate almost every aspect of our lives, the world is rapidly moving toward a digital environment. Used correctly, this digital shift provides the ability to meet the changing needs and expectations of brands.
In this digital-first place, we see that brands are leveraging first-hand information to better understand their customers and integrate IoT into their campaigns to facilitate interaction with consumers.
We are seeing the trend of marketers using social media, USSD and App marketing to better connect with their customers. , And reaffirm customer experience by increasing engagement and accessibility.
Investing in mobile is no longer a good thing, but it is very important to connect with your customers where you are, especially the younger generation who are at the forefront of the digital revolution. Business also makes sense. Accelerating your brand’s mobile site by one-tenth of a second increases conversion rates by up to 8.4% for retail and travel.
As economies and consumers make significant changes in expectations and experiences, marketing innovation is critical to business success.
[ad_2]
Source link
