[ad_1]
Deep tech and D2C have very little in common, except for Noah Craft. Doppler Labs founder, who first focused on setting up a wireless headset company in 2014, is collaborating with his brother to start something new. Well, to be clear, Brother Duo is actually interfering with something relatively ancient.
Wonderbelly’s idea The FDA-controlled OTC Antacid came directly from Lucas Craft’s brother Noah. After suffering from bulimia at an early age and struggling with stomach problems for ten years, doctors said the best way to deal with a fall was to take antidepressants every day.
A.D. By 2020, at the time of the outbreak, stress levels were on the roof, and anti-acid demand was on the rise.
And Zantak, one of the top antidepressants on the market in 2020, is remembered because one laboratory is a brand-name drug and its general counterparts are cancer-causing compounds.
“If you have a Zantak, get it out right away,” says Lucas Craft. “Of course, this does not help me at all. So I started scratching, I grabbed Tums, I grabbed everything and I started looking at the back tag. What else do I take in this container? I am trying to lead a healthy lifestyle and I have successfully recovered from an eating disorder but I want to follow a lifestyle that I am really proud of.
He realized that there were some questionable substances in his daily routine. One was talc, which is not really used to relieve any pain or discomfort, but it is a surprisingly inexpensive way to get active ingredients wherever you go.
“I know what Talc is because now it’s a $ 30 billion lawsuit against Johnson and Johnson,” Lucas said. “And these are all other elements – titanium dioxide, ammonium hydroxide. All of these things make me inactive and unable to understand my symptoms and make me worry about what will happen next if something happens.
Lucas sat down with his brother Noah to discuss market opportunities.
It was a wonderful answer.
Wonderbelly is a 100% plastic-free FDA-controlled product, and the company says it uses healthier ingredients than Tums. Wonderbelly Antacid is non-GMO and vegan, and contains ingredients such as calcium carbonate, vegetable cellulose, vegetable stew, corn starch, scrub and natural flavors.
Lucas and Noah Wonderbelly did not build it all on their own. Surrounded by a team of experts, superhero pharmaceutical veteran Johanna Hunter (now vice president of Wonderbelly Production and Manufacturing) and a number of senior gastroenterologists consultants.
The company was unveiled to the public in June 2022, and today announced a $ 3.375 million joint venture with SLOW, Brand Project and Elizabeth Street with strategic investments from Luke Sherwin (Casper), Greg Sewitz and Gabi Lewis (Magic Spoon). , Justin Gold (Justin Peanut Butter Cup) and Noah’s former partner at Doppler Labs, Fritz Lanman.
In the first two weeks, Wonderbelly saw more than 1,000 customers.
Surprise – let’s step on the acid. Image thanks Surprise
For now, Wonderbelly is focused on building a strong D2C brand, but is fully interested in infiltrating retail shelves. After all, antiseptics are not usually bought online. To build that strong online brand, Wonderbelly is not just about playing with the popular demographics (“Let’s Inject Acid.”), But also about building transparency and honesty on digestive health issues. Brands like Roman and Hermes and Hermes have done the same thing.
According to Krafts, anastases are still in its infancy, and it plans to move on to other OTC drugs in the future.
[ad_2]
Source link
