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From German online luxury retailer MyTereza’s China Designer Program to its French counterpart 24s (owned by LVMH) CHEN PENG collaboration, Chinese designers are increasingly appealing to international fashion labels.
Gaining steam between the speed of Guochao
Driving the market’s dynamics is China’s ongoing and ever-evolving Guchao sensibility, where the post-90s and post-00s youth demographics are key followers of fashion trends that revive traditional Chinese culture with contemporary creations.
The growing appreciation for Chinese designers among global brands is therefore partly born out of demand. Using their knowledge of the country’s cultural heritage in their design. For example, the collaboration collection “Persimmon” between PROS BY CH (designer Chen Hao) and American shoe brand Sketchers is designed for traditional decorative persimmon dyeing crafts.
Taking the example of Canada Goose, a high-climate outerwear brand that entered Feng Chen Wang in 2022, the unique interpretation of oriental beauty is considered a treasure held by local designers.
It’s showing at home.
With many local talents rising to fame, three local fashion vanguards, Sina Fashion, China Fashion Association and China Fashion Week Committee have introduced an initiative called China Fashion Hall. Based on Weibo, China’s largest microblogging site, the online hub brings together China’s award-winning and up-and-coming designers. A total of 89 first group accommodations in the digital community.
The aim of the project is to “increase the global impact of independent Chinese fashion designers and promote Chinese designs in general”.
China Fashion Week Director Sun Ting
The purpose of the projectTo increase the global influence of Chinese fashion designersSun Ting, director of China Fashion Week, said in an interview with Dao Insights.
Using “one of China’s most influential social media platforms”, the page is designed to be an access point for local talent, including information including monthly Chinese designer influence rankings, the latest updates on designer activities and special event projects, as well as engaging online and offline Chinese fashion trendsetters. Events outside.
Therefore, the establishment of this online community is not only a powerful tool, but also allows brands to strike Chinese designers at the right time and collaborate with their target audience. Facilitates market players’ awareness of the latest fashion trends and consumer engagement in the lucrative marketplace.
Does the global fashion sphere disturb him?
While in demand at home, Chinese designers have been increasing their presence internationally, including at London Fashion Week and a similar forum in Paris. The journey of international home designers has only been accelerated by the China Fashion Association forming an exclusive partnership with Paris Fashion Week trade show partner Tranoy.
The addition of Chinese designs creates more opportunities for localization and cultural connections.
The collaboration gave birth to the exhibition program “China SELECT”, a total of five Chinese designer brands specializing in menswear and accessories are expected to participate in this year’s Tranoï menswear show in June. International recognition of Chinese designs.
“China’s fashion industry has moved into the ‘Made in China’ era.Sun continued, “At this time, Chinese fashion designs have become an independent discipline from general clothing production. The development of the industry has put those talented in-house designers at the forefront of this change.”
“The ongoing phenomenon of global fashion clashing with traditional Chinese culture means it is important to seek out local talent and promote it to a global audience. The addition of Chinese designs creates more opportunities for localization and cultural connections Also showing the fashion scene of the world,” he said.
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