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In the past, fashion companies released their new collections at a slower pace throughout the year, typically divided into four seasons: fall, winter, spring, and summer. The good trend explains that after months of work to produce the new season’s collection, designers and brands give high society exclusive access first. What later came to be known as fast fashion emerged in the year It wasn’t until the 1960s. This event was known as the paper dress, a type of clothing made of paper-like cloth to throw away. Fast fashion has reached a “point of no return” since the 2000s. Today, many fast-moving brands promote what Good Business describes as 52 “micro-seasons” per year, which equates to one new collection per week.
Fast fashion is characterized by low-quality fabrics, low-wage workers, and fast prices that work with new trends and fashion cycles. If something is highly produced and popular with celebrities or influencers, fast fashion brands will duplicate the clothes in lower quality fabrics and make them affordable for consumers. A survey by the Fashion Retail Academy found that 73% of consumers aged 18 to 24 and 68% of consumers aged 25 to 34 believe influencers are responsible for the rise of disposable or fast fashion.
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