Why Microplastic Pollution Is Still a Fashion Threat – Source: Journal

Although many New Jersey residents are still openly saddened by the plastic bag ban that came into effect in May, millions of people around the world are participating in plastic free July. “Pure Plastic Garbage” The microplastic ocean pollution includes more than a third of the fiber.

At this time, most garments are made from polyester and other petroleum-based fibers. And every time consumers wash their clothes, millions of tiny droplets are washed away by sewage and enter rivers, oceans, drinking water, and food chains, contributing to microbial contamination. Experts say that now is the time for the fashion industry to start listening not only to environmental officials but also to consumers.

McKinsey’s Achim Berg, a senior partner, said in a section: “You can’t buy an industry that doesn’t grow. McKinsey Podcast. “Consumers are becoming more demanding. Many people were at home when the plague broke out. They have more time to think about their consumption patterns. Especially in Western Europe and North America – we have seen a big change in the way consumers think about sustainability and what they want from brands. So, brands have to do everything. Over the next 18-24 months, it will not be easy for brands in the industry as a whole.

According to Cotton Incorporated by 2022, most consumers say cotton clothing is the most durable (76 percent) Lifestyle control^TM In addition, a survey found that 40 percent of consumers consider sustainability when it comes to clothing.

The Plastic Soup Foundation, a non-profit maritime organization, aims to reduce artificial fiber pollution by 80 percent in the coming years. He intends to do this, among other things, by putting pressure on garment manufacturers.

Separately, another company stated that “the unsustainable trend of the modern fashion industry is a concern.” The London-based Transformation Market Foundation, an organization dedicated to accelerating solutions to sustainability challenges, said in a report earlier this year that it had nothing to do with meaningless certifications of 10 major certificates, labels and voluntary industry initiatives.

“It seems that instead of taking preventive measures when it comes to restricting microfiber [sic] Since its release, most brands have relied on The Microfibre Consortium, although it is responsible for developing a comprehensive measurement system, years later – only for the worst members, not for the public, ”the Market Change Foundation said in a statement. “Also, TMC seems to be discriminating [sic] Synthesis Science, which explicitly states that plastic microfiber is more environmentally friendly and more harmful to health.

In addition to overall sustainability, most consumers (66 percent) say that the clothes they buy are made of materials that can decompose or decompose at the end of their lives. monitor^TM Data. An increasing number of consumers (40 percent, 3521 by 2021) are aware that microfiber derived from clothing is polluting the planet’s oceans and water. Most consumers (66 percent) who know about microplastic contamination know that most of them occur by washing synthetic fibers. And nearly two-thirds (65 percent) of those who are aware of microfiber pollution say that this awareness will affect their future purchasing decisions.

Coresight Research says sustainability is a key trend in retail.

“Consumers are buying brands and retailers looking to improve sustainability and transparency. Employees want to work for sustainable companies;

Companies that want to be clear with consumers can avoid turning to plant-based products, such as cotton fiber, by avoiding increasing microplastic contamination in groundwater. Although cotton wool absorbs microfiber during washing, studies show that cotton is highly dispersed in clean and salt water and after 763 days it is reduced by 76% in wastewater. That’s comparable to polyester, which is only 6 percent less. This means that the fiber produced in the same time is 95% more volatile than cotton.

Because cotton fiber is naturally occurring and perishable, 100 percent of cotton fabrics contribute to a growing brand of microplastic pollution in oceans and waterways.

Ecologically savvy consumers say cotton clothing is high quality (71 percent) and long-lasting (59 percent) compared to fabric. monitor^TM Research. In addition, fashion designers and brands should be willing to pay a lot of money to replace cotton with low-cost synthetic fibers: underwear and underwear (63 percent), T-shirts (60 percent), casual wear (56 percent); Denim jeans (54 percent), baby clothes (51 percent), and active clothing (51 percent).

This year’s plastic-free July Challenge theme is ‘Change the Storm One Choice at a Time’ and celebrates the collective impact of millions of plastics around the world.

The Plastic Free Enterprise states: “For individuals and businesses that pledge to shape the economy of the circle, we know that this is a matter of international regulation and law.

Cotton Integrated Lifetime Monitor ነው Survey is an ongoing research program that measures consumer attitudes and behaviors related to clothing, marketing, fashion, sustainability and more.

For more information about the Lifestyle Monitor ™ survey, please visit https://lifestylemonitor.cottoninc.com/.