[ad_1]
Sachidandand Tripati, a 48-year-old public servant in the northern Indian city of Varanasi, did not use the treadmill, which he had bought for more than a decade. But when the epidemic began to spread in India last year, Trippati reconsidered that option. The boredom at home and the prospect of staying healthy give him a better chance of catching the coronavirus, so he resumes the sport if he is infected.
Jim, Tripoli’s son, has been locked up for more than a year and uses the trim. “This year my son and I started watching exercise videos on our laptops and running one by one to follow the coach,” Triati said.
As sports facilities and sports clubs remain out of control, demand for indoor exercise equipment has increased. French retailer Decatlon says sales of cardio-related fitness machines in India have increased by 300 percent between March and July 2020. PerioD 2019
Recognizing a new trend in fitness, people in India have decided to launch a ioti-enabled fitness device called SynqFit in June 2020. Between April and May last year, the gym industry will make a big difference because of the lockout, and people will have to follow new ways to continue exercising, as they do with home events. That’s when we decided to have a connected fitness forum, ”says Sud.
Launched by Rajat Sahni, Samer Joshi and Sud, Sinkfoot produces an interactive 22-inch interactive bicycle, allowing users to distribute content on the pedal as they do with Peloton. SynqFit wants to make it easier for users to get hundreds of workout videos to work at home, but after the first six months, continuous access means eliminating monthly subscription fees.
The company has partnered with major Chinese and Taiwanese manufacturers to manufacture bicycle parts in India. “When we started working on this, the epidemic was at an all-time high. Due to travel restrictions, we were unable to inspect the hardware on our own, so it took us a long time to decide which materials to use and to negotiate their price, ”said Sud.
When working with SynqFit devices like any other bicycle, Sud put the weight behind creating a library of more than 300 videos on health and fitness. The company has partnered with about a dozen coaches and health professionals to produce these pre-recorded videos as well as live sessions. “We understand that joining the trainer is very personal, and the choices vary from person to person. Moreover, everyone’s health needs are different. That’s why we have fitness videos from cycling, cardio, aerobics to yoga,” said Sud.
For four people in India – a typical family head – a square footage is usually expensive. The bike needs 5 feet by 4 feet for placement. In addition, users should follow the trainers’ instructions during the live broadcast and place a fitness mat next to the bike.
“We consider SynqFit to be a trainer-led product that fitness enthusiasts can use to search for a variety of videos under the supervision of trained professionals. The idea is to get users involved in the 30-60-minute workout,” he said.
Cycling and the first six months of access to the SynqFit Content Library cost 120,000 INR ($ 1,600). To keep users motivated, SynqFit monitors the steps each user rides on their bike, the number of calories burned, and the frequency of exercise on the board. According to Sud, a device can record the information of four family members and give each person their own account to keep track of their progress. These services cost 1,500 INR ($ 20) per month.
Due to the premium price – smart bikes cost from $ 8,000 to $ 20,000 ($ 108-270) on Amazon – the company has so far sold only 160 bikes. Sud has partnered with financial companies to offer customers the option to pay for SynqFit bikes at all levels. The three founders jointly spent $ 300,000 to start the company. Now, they are looking to raise $ 2 million for a pre-season and fast production and achieve the goal of selling at least 1,000 bikes by the end of 2021.
According to Sud, the connected fitness market, gyms, dance studios and yoga centers are closed and people are more active in staying healthy. “Even when they are open, people are not comfortable working with others in a closed space. According to London-based Technavio Market Research Institute, the global fitness market is expected to reach $ 7.5 billion by 2024.
SynqFit competes with Unicorn beginner CultFit, which runs a chain of gym and yoga studios and offers live training sessions to users. During the lockout, CultFit had to close its branches and focus on creating training and fitness content for its members. CultFit has also acquired a trading company that makes smart bicycles.
“The sector itself is huge, but it is not overcrowded. It’s a great time to start a company, because now is the time when home gym options are more in demand than ever before, ”says Sud.
This article is part of KrASIA’s “Startup Stories” series, where KrASIA writers talk to the founders of technology companies in South and Southeast Asia.
[ad_2]
Source link
