What happened at our future Fashion, Marie Claire and Kering Group sustainable fashion event

The heat wave in mid-June was so high that when Mary Claire and Kerring’s team announced their future fashion, the temperature – around 100 ° in Paris – is unimaginable. At the La Caserne Forum (Ecological Transformation and Fashion), a series of experts, activists and celebrities from around the world came together to discuss a better fashion industry.

Opening the event, a discussion between Marie-Claire Dave, Head of Sustainability and Institutional Affairs, and Catherine Elikun, Editor-in-Chief of Marie Claire France, emphasized the sad reality of climate change. ” And women are often in the forefront. “What we are doing in the West has consequences for women and girls in Africa, with water shortages, subsequent family breakdowns and educational threats,” said Aisha Maga, actress, director and director of the documentary. Walk on the water (Walking on water). In Asia, 85 percent of the workforce in textile factories suffers from consumerism, mostly in the fast-paced fashion sector. Although women are the first victims, they are the first to come up with solutions. “Garment factories will be the leaders, and they will help change the rules,” said Neyla Ajaltuni of EUEK Sur l’Etiquette.

After examining the situation, it is time for a solution. “We need to change our way of life, including our dress and grooming,” Elihu said in her opening remarks. why? Part of the solution may be through activist brands. One of the activists for the change was French Sneaker Brand Vega, represented by founder and CEO Sebastien Cope at the event. “We want to create a product that respects human rights and the planet. To do this, we went to Brazil to find cotton and rubber producers,” he said. Later, Chinese eco-brand ICICLE art director Benedict Lalox and Marx Noir, a re-visiting African costume designer, exchanged solutions to the environmental problems of Marche Noir fashion. Among them: natural dyes, creative materials and upward.

The latter concept was at the heart of the event, in an experience workshop, at Sed Nove Studio, where attendees could visit during the break, and talks about the economy of the circle. Vestiaire Collective Vice President of Marketing and Branding Vanessa Masliah said with a hammer: To create something more sustainable, the industry can count on innovative projects. Kering has a lot to do with it – one of which was presented on the same day by Spokesman Joan Regent, Sustainable Source and Nature Initiative for the Sustainable Kashmere Program for the South Gobi Kashmere Project in Mongolia. The program focuses on pastoral techniques that ensure animal welfare, biodiversity, and improving the wages and living conditions of pastoralists. Gucci Off The Grid, which promotes the recycling of materials and textiles, has been put together to reduce waste and reduce new use of resources. “Our work is focused on the environment, agriculture, biodiversity and biodiversity,” said Antonella Centra, EVP’s general adviser, corporate affairs and sustainability at Gucci Marie Claire USA CEO Daniel McNenelli, who presented the bags with renewed nylon fabric. , Ekonil.

Citizens should also play their part, and green influences were there to help. Instagram account @the_greenimalist creator Fani Enjolras-Galitzin and fashion brand May Lemonad founder Lisa Gashet have shared a common idea and practical advice: You’ve worn something at least 30 times before [deciding to buy] Says Angeljo-Galitzin. “Staying is a long journey,” said Simon Cypriani, founder of the Ethical Fashion Initiative, which works with designers in Africa and Central Asia.