Wharton’s Customer Analytics and AI Combine for Business, Citing ‘Fast-Moving’ Changes in Tech

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02-12-23-Academic-Research-Building-Abhiram-Juvvadi

The Wharton School’s Academic Research Building on February 12. Credit: Abhiram Juvvadi

Two Wharton School research units combined to create the newly expanded Wharton AI and Analytics for Business program.

The two entities, AI for Business and Wharton Client Analytics, announced their merger on January 11th. The expansion was driven by “fast-moving” advances in artificial intelligence technology and the addition of data and algorithms to help businesses make decisions, the announcement said. . The new AIAB program is designed to help students and leaders prepare to solve business challenges using artificial intelligence.

Because a lot of AI, machine learning and analytics [go] “We think we can better serve our students and our industry by marrying these two centers hand-in-hand and providing additional offerings to our students and faculty,” said Matt Gray, AIAB’s director of operations and student engagement.

Prior to the merger, AI supported business students with research, experience and training to explore AI applications. Wharton’s client analytics focused on applying analytics-based solutions to business problems to bridge industry with academia.

AIAB brings together under one roof AI courses offered by AI for Business and academic research in corporate analytics offered by Wharton Client Analytics and student programs. AIAB’s overall mission is to advance how AI and analytics can be used, particularly in business and society, executive director Mary Park said in the announcement.

Underlying that mission is a series of goals. AIAB’s academic mission is to understand and further study how humans can interact with AI, and is guided by four research pillars: AI for Management, AI for Ethics and Governance, AI for Business Applications, and AI for Entrepreneurship.

Another goal is to help companies solve different problems using whatever tools are needed — AI, analytics or both, AIAB director of research and education Brandon Krakowski said.

“We really believe that AI is becoming a more common solution to the business challenges that many companies are facing,” Krakowski said.

Purk added that AI allows businesses to solve “big impact” problems through an innovative lens.

To prepare students to become leaders in these businesses, Krakowski AIAB ensures they have the AI ​​and analytics tools they need to succeed. In recent years, he mentioned how the projects students work on have rapidly become more multifaceted. As a result, different methods are needed to solve them, usually involving a combination of both analytics and AI.

Gray added that AIAB works to ensure students have access to all the latest information happening in the world of AI. To educate students, AIAB offers workshops, online modules, experiential learning and more.

“We’re focused on making sure we’re training students to understand how artificial intelligence is changing and impacting businesses,” Gray said.

AIAB also features a corporate partnership program where companies work with the research institute to solve business problems. AIAB’s corporate partner list includes Fox Entertainment, IKEA, Lowe’s, McDonald’s, Microsoft Corporation, Nielsen Holdings, Petco and Zillow.

On February 3, AIAB co-sponsored the 2023 Women in Data Science Conference to celebrate diversity in the field of data science.



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