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MUMBAI, August 22, 2022: With India’s key religious festivals underway in late August and September, Thomas Cook and SOTC Travel Information are tracking an increase in holiday bookings.
Holidays associated with Hindu festivals like Ganesh Chaturthi and Navratri/Durga Puja-Dushera, followed by Diwali (October and November) fuel holiday bookings. Additionally, the fact that schools are closed for the mid-term break increases the need for additional family travel.
Daniel D’Souza, President of SOTC Travel and Country Head, Holidays, said: “Indian holidays offer a great opportunity to travel, especially for families with schools closing for mid-term break and professionals taking time off to return to their hometowns to celebrate. with their families.
To capitalize on the high demand during this peak festival season, Thomas Cook (India) Ltd. and its group company SOTC Travel have launched a wide range of holidays across international and domestic destinations – with special offers and discounts.
Online destinations to benefit from
Desired destinations include short-haul/easy visa destinations such as Dubai, Abu Dhabi, Singapore, Thailand, Malaysia, Indonesia, Vietnam, Cambodia, Maldives, Mauritius. as well as Nepal and Bhutan in the Indian subcontinent.
The most preferred long-haul and medium-haul destinations are USA (for visa holders), Australia, New Zealand, Turkey, Jordan, Egypt, Europe, UK. Local favorites include Kashmir, Himachal Pradesh, Uttarakhand, Ladakh, Rajasthan, Kerala and Goa.
Major segments driving demand during the festive season include:
• Multi-generational families/couples: 78% want quality bonding time together
• Indian expatriate working professional segment: 66% want to travel home and celebrate with their families
• Millennials: 71% are open to mini-services with a group of friends or on a solo vacation.
Indians are quintessential value seekers, and so to speed up bookings, the companies have announced various offers like Buy One Free, Early Bird Offers and Pay Now Travel.
Cruise holidays represent a great value proposition: an all-inclusive holiday packed with fun/age-friendly activities, a variety of dining experiences and shore excursions to a variety of destinations – without hassles of check-ins, transfers, etc. Seeing an increase in demand for cruises, Thomas Cook and SOTC are offering value deals where children under 18 travel free on Costa Cruises Dubai cruises, on select Royal Caribbean and NCL (Norwegian Cruise Lines). ) for European cruises.
Indian couples and solo travelers (aged 30 to 45) are showing a strong preference for spiritual tours that include meditation, yoga and wellness programs, such as yoga centres/ashrams in Coimbatore, Dharamshala and Rishikesh. Panchakarma program by Kumarakom etc.
Thomas Cook and SOTC’s festival offerings also include ready-to-book and personalized experiences, outdoor and adventure activities such as safari drives in India’s leading national reserves, cycling, trekking/trekking, camping, white-water rafting and paragliding.
Rajeev Kale, President & Country Head – Holidays, Ice, Visa, Thomas Cook (India) Limited said, “We have introduced a wide range of holidays to our customers’ favorite destinations with exclusive experiences and special offers to ensure great value for money for our event-to-book and personalized itineraries. Taxes. Customers can make the most of our air inclusive holidays with Vistara Gateways, Air Arabia Holidays and Emirates Holidays.
Daniel D’Souza, SOTC President and Country Head – Holidays, said: “Indian holidays offer a great opportunity to travel, especially for families with schools closed for half-term holidays and working professionals taking time off to travel back to their hometowns to celebrate. with their families.
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