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After many quiet seasons, the fashion house buys a NYFW flame to show off their exciting new physical and digital experiences for the new 2022 fall collection.
After many quiet seasons, the fashion house buys a NYFW flame to show off their exciting new physical and digital experiences for the new 2022 fall collection.
Tommy Hilfiger, who has been featured in Skyline Drive-In in Brooklyn on September 11 (EST), has returned to the long-awaited New York Fashion Week. For the first time in three years, the pioneering fashion house will be showcasing its immersive experience, both physically and digitally, in the fall of 2022, the new “See Now Buy” collection.
The interactive experience will inspire style integration from the Center for People and Cultures, the Lo-Fi and High-Tech Conflict, and the New York-based creative agenda. It shows the real raw fruit that is associated with the environment and spread throughout the city – the birthplace of the brand. Receiving in-depth connections and spontaneous creative clues, the event aims to connect individuals, whether live in Brooklyn or live on parallel Meters.
“When I thought about where we would start going back to Fashion Week, my heart immediately went to New York, a wonderful creative culture,” said Tommy Hilfiger. “This is where fashion, art, music and entertainment come together when I first started in the industry. My favorite thing about archives is the conflict.
Multimedia Activities The Hilfigers Fall 2022 collection promotes live production from New York City to European capitals to Chengdu and beyond. Modern retail concepts will be combined with physical and digital shows around the world by key wholesale and pure player partners in selected Hilfiger locations. Partnerships with international talent start on and off the track, starting with the pre-classics of the brand.
In the industry-first “View Now, Buy Now” route, it will be streamed directly to the global Roblox community, which has more than 50 million users, and will explore the imaginary city in the fall of 2022, accompanied by statues. New York. Every style that starts with a physical run is ready to be bought worldwide by Tommy Hilfiger’s “Look Now, Buy Now” concept, including digital production on Roblox. The brand’s partnership with the Global Platform began in December 2021 and continues to expand to new levels.
Tommy X Roblox
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