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If you haven’t heard yet: TikTok is here to stay. And whether you’re a business, content creator, or individual user, it’s important to understand the difference between a tiki business and a creator account. Do you know which ticker tag will be the best for your brand?
Both of these TikTok account types have different features and benefits – but which one is best for you? We’ll cover the pros and cons of each account type, then guide you through how to choose which account type to use.
get started.
What is a TikTok business account?
The TikTok Business account is a public, professional account with access to the app’s comprehensive marketing tools. This type of account is ideal for brands and businesses that want to shine on the platform and create an integrated marketing strategy.
Benefits of a TikTok business account
Access to TikTok’s Business Suite. One of the biggest benefits of having a business account is access to Tik’s Business Suite. This includes access to:
- TikTok analytics about your profile, video, content and live videos.
- Tik Tok ads and promoted videos to help more people find your videos, go to your website and get more followers.
- A commercial music library with over 1 million commercially licensed songs and sounds. Brands can also create their own TikTok trends and voices with available tools and resources.
- Business Innovation Center to watch trending videos and get tips on best practices for creating content and strategy.
Having access to all these features is a great way to track your performance and ensure your brand is getting in front of the right audience.
Using an eCommerce storefront. Another big advantage – especially for e-commerce brands – is the ability to create your own TikTok store. Social marketing is the next generation of e-commerce, and with Tik Tok Store you can highlight all your products on the app, making it much easier for customers to make purchases. Followers can browse your products, then view them instantly through Shopify.
Ability to connect with Sprout Social. Simplify how you interact across multiple platforms and apps by connecting all your accounts with a social media management tool like Sprout Social. TikTok business accounts can be linked to your Sprout account, making it easy to plan calendars, plan content and monitor performance with your other social media channels.
This makes social media management even easier with the ability to manage all social accounts in one Sprout dashboard.
Disadvantages of TikTok business account
Although having a business account comes with many benefits, every rose has its own thorn.
Limited sound library. Because brands have more legal loopholes to jump through, TikTok offers royalty-free commercial audio clips to commercial accounts instead of its entire audio library.
This may limit the audio bytes your business can use, but it gives you the freedom to be more creative with your video content. This is your silver lining! Additionally, brands can always create their own sound bytes while creating an ongoing TikTok trend.
Limited duet or stitching options. With this audio byte limit, it means that brands are limited in which Tik Tok videos they can fit or fit into. Any video with non-commercial audio cannot be branded or paid for.
What is TikTok creator account?
A TikTok creator account is also considered a personal account. While TikTok has two types of professional accounts – business or creator – separate from personal accounts, in August 2021 they switched all creator accounts to personal accounts.
Influencers can still collaborate with brands, get verified, and build a large following, even with something called a personal account.
Benefits of TikTok creator account
Full access to audio library. This is probably the biggest benefit of having a TikTok creator account. You will have full access to popular songs, trending audio bytes and any audio clip available in the app. Creators and influencers can use any audio clip and also create their own.
Ability to fit and fit. Additionally, Creator Accounts allow you to reply to any video by editing or extracting it, or add stories to any other creator or brand’s video.
Able to promote videos. Creator accounts also have the option to “promote” to extend the reach of certain videos – especially sponsored ones – just like brands and commercial accounts.
Eligibility to join TikTok Creator Fund. Creator accounts can access the TikTok Creator Fund to monetize their account and encourage them to create more awesome content.
Similarly, with creator accounts, you can access the TikTok Creator Next Program, which allows TikTok users to receive financial tips from their top followers.
Disadvantages of TikTok creator account
No access to analytics. TikTok creator accounts do not have access to certain business tools, such as analytics or messaging. Personal accounts can send direct messages to friends or people they follow (and follow them back). This makes personal/creator identification very difficult when trying to connect with followers or customers.
Unable to add website to profile. TikTok Business accounts can instantly add a website link in their bios, but Creator accounts must hit 1,000 followers before they can add a link.
Native-only account management. Unlike the business account, creator accounts cannot connect to social media management tools like Sprout Social. Brands should stick to business branding even if they can’t reach every sound byte. This is because brands can face litigation, especially if they are legitimate businesses and use unauthorized music.
Deciding between TikTok Business vs. Creator Account?
Before starting a new social media account on TikTok, you should answer several questions including: Is my target audience on TikTok and will TikTok help me reach my social media goals?
As for which TikTok account to create, TikTok wants to be very straightforward: businesses choose a business account and creators stick with a creator or personal account.
However, sometimes it is not that simple. There are benefits to each, and no account type can have “it all.” Which one should you go for?
Consider all the pros and cons for each account type to see which one is worth the most. For example, as a business, it’s hard not to have access to a full audio library. But is it worth risking a lawsuit because you want to use a trending voice?
Once you’ve weighed all the benefits against the limitations, choose your account type and stick with it. Although TikTok allows you to switch back and forth, it’s best to stick with your chosen account type for the duration of your stay on the platform.
Start with your own TikTok account
Get started with your own TikTok account, a business account, or a creator account—now you know which account type is the best choice for you and your business.
To learn more about how to get the most out of TikTok, check out our full guide to TikTok for business.
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