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More and more Gen Z users are jumping on the content creation bandwagon to earn a living beyond the standard 9-5 gig. In the year According to a 2022 study by Adobe, 45% of Gen Z creators said they want to monetize their content.
However, given the recent drama surrounding major social media apps, many creators are worried about Meta ending the monthly Reels Play bonus program and the TikTok ban. 60 percent of Gen Z creators use TikTok to monetize their content, according to the survey.
Fanfix, a Patreon competitor that focuses on Gen Z creators and only allows pure content, could provide creators with an additional revenue stream. A subscription content monetization platform allows influencers to earn money directly from their followers.
Fanfix has attracted more than 10 million users — including 3,000 creators, the company said. The average annual income of active inventors is $70,000, the data shows.
As of this month, Fanfix says it has paid out $11 million to creators so far, with projections of $50 million by the end of the year. It also believes it has $35 million in operating revenue and will be profitable by Q1 2024, co-founder Harry Gestettner told TechCrunch.
The figures are notable for two-year-old startups, especially when the current market makes it difficult for creator-focused startups to succeed.
Fanfix is a web application where creators can create a membership, set up a paywall, and post content behind that paywall. Creators can set their own subscription prices, with a minimum cost of $5 and a maximum of $50 per month.
Influencers can earn more with features such as the “Tip-to-DM” messaging feature that allows fans to pay between $3 and $500 to chat privately with their favorite creators.
Fanfix recently launched a one-time purchase feature as well as a new message blast feature where creators can reach all their subscribers at once.
Other features in the work include: One-on-one calls, personalized videos and live streaming.
Additionally, Fanfix has an analytics dashboard that allows users to track their revenue, number of subscribers, and other performance metrics. This can be a useful tool if creators want to share metrics with brands and hope for opportunities.
The platform earns by taking a 20% commission fee. This is a bit higher compared to a few competitors like Fanhouse which only takes 10%. Patreon requires creators to sign up for one of its subscription plans, paying a monthly fee of between 5% and 12%.
While Fanfix doesn’t plan to lower its commissions, the company has no hidden fees and offers a more “premium service” than most competitors, Gestettner noted.
“If you look at other platforms, most of them charge creators a payment processing fee. So, there are a lot of hidden fees, and we’re very clear about how we monetize them.
“Fanfix is one of the emerging leaders in the pure Gen Z-first monetization space because our platform is the easiest place for creators to make the most money,” Gestettner said. “Creators are generally very happy with commission payments because they know they’re earning more on our platform than they would anywhere else.”
Simon Pompon (left) and Harry Gestettner (right)
Gestettner and Pompan have been friends since high school and started Fanfix in August 2021 while attending college. Shortly after starting Fanfix, Gestettner and Pompan brought Vine star Cameron Dallas to the team.
The idea for fanfics came when Gestettner’s cousin exploded on TikTok, racking up tens of millions of views and yet to monetize it. After doing some research, Gestetner discovered that many creators were struggling to make money.
Overall, the creative economy can be a tough place to navigate–especially for full-time, small-time creators looking to make ends meet. Small innovators rarely have secure product deals, let alone consistent ones that provide a stable revenue stream.
“Brand deals made it easy for most creators, and there had to be a way for creators to monetize their loyal fans directly without relying on brands, agents, studios or record labels. There was a gap in the market for a clean, family-friendly membership platform for Gen Z fans.
Fanfix’s target audience is 13 to 24-year-olds, so the platform has strict content guidelines and prohibits content that promotes nudity as well as illegal activities.
The platform ensures that users and creators under the age of 18 are protected with additional security features, such as reporting functions and human moderators who monitor private messages 24/7, as well as review creator accounts twice a day.
Regardless of a creator’s age, they can use the “Safe Mode” feature that allows them to enable human-reviewed messages.
Basically, the entire platform is human-driven.
Fanfix only accepts creators with 10,000 or more followers. The creator must be able to adapt and change the Fanfix “brand image”.
We spoke to Savannah Rae Demers, a 22-year-old content creator who started using Fanfix in the spring of 2022. Demers said she has earned nearly $100,000 on the platform so far.
“My subscription price is currently $8, which makes me about $6.40 per subscriber per month,” Demers said. “About 2,100 subscribers, that’s about $13,500 a month from subscribers. That doesn’t even include additional tips and message earnings.
Fanfix hosts other successful creators including Madi Monroe, Brooke Monk and Anna Shumate. On average, there are about 200 Fanfix subscribers on the forum.
“I was immediately impressed with the whole concept of this platform – having a place to document behind-the-scenes content and not just rely on product deals seemed really cool to me! Also, having a place to really chat and chat with my community of followers is very special to me and just like Fanfix from the forum’s message board. It’s what gave me the delivery side,” Demer added.
Image Credits: @savannahraeders (Opens in a new window)
Gestettner and Pompan were just 21 and 23, respectively, when they sold Fanfix in June 2022 for eight figures. Super Ordinary partners with over 140 brands such as Pharmacy, OLAPLEX, The Honest Company and more.
SuperOrdinary has its own e-commerce platform, Galagala, which offers a selection of brands curated by influencers.
Finally, Fanfix creators can partner with SuperOrdinary to sell products in their own online stores.
“By being part of Fanfix, these creators have access to the entire SuperOrdinary ecosystem. Whether it’s giving the brands access or whatever, access to systems that no other platform can provide,” Gestettner said.
In the year In November 2022, the company launched Superlink, a monetization-focused link-in-bio platform featuring creator Fanfix pages. Creators earn 46% of ad revenue.
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