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Singapore, January 13, 2023 /PRNewswire/ – Trip.com Group, a leading travel service provider, has seen Chinese travel demand increase during the Lunar New Year holiday. This comes after the decision made by the mainland last month. China To officially lift all quarantine restrictions for incoming visitors from January 8.
Since the announcement December 26, 2022The Trip.com Group subsequently saw a significant increase in the volume of searches and travel bookings.
Flight booking and destination search trends
Among Trip.com Group’s leading Chinese-language travel service platform Ctrip December 26, 2022 And 5 January 2023look for interest in flights out of the mainland China It is up 83 percent from two weeks ago, while outbound flight bookings are up 59 percent over the same period.
Booking shows the most popular cross-border destinations: Macau, hong kong, Taiwan, Thailand, Australia, Singapore, America, Malaysiaof united kingdomAnd Indonesia.
Lunar New Year trends
Millions of people get ready to move during the Lunar New Year. ChinaIt is also known as the Spring Festival, which takes place from the 21st. January 27, 2023 And with the first major holiday following the liberalization of border policies, outbound travel bookings increased significantly.
Ctrip data analysis shows that overseas travel for the seven-day Lunar New Year holiday is 540 percent higher than last year’s Spring Festival. And the average price of reservations is up 32 percent year-on-year.
Ctrip data also shows airline bookings from the mainland China to the hong kong It has increased by 18 times compared to last year following the announcement to ease restrictions. Number of airline reservations hong kong It’s up 36 percent month over month. Similarly, search popularity hong kong It has more than doubled on the platform and is up 85% month over month.
Taking a closer look, here are the top ten most popular domestic destinations for Spring Festival. Shanghai, BeijingSanya, Guangzhou, Chengdu, ShenzhenKunming, Hangzhou, Chongqing And Haiku.
Southeast Asia shines. As a high cost destination
as a January 12, 2023Following the Lunar New Year holiday, the total number of Chinese tourists traveling to Southeast Asian countries increased by 1026 percent compared to the same period last year. The number of air ticket bookings from the mainland China to the Southeast Asia Up 864% YoY, and Top 5 Most Popular Countries for Chinese Tourists to China Southeast Asia The Lunar New Year holidays are as follows Thailand, Singapore, Malaysia, CambodiaAnd Indonesia.
According to Ctrip information from From December 27 to January 11, Thailand It stands out as a major destination for Chinese tourists during the Spring Festival. During the same period, inbound travel bookings from Thailand to the mainland China It has increased by 101% year on year.
In addition to this, as January 12The number of major tourists who travel to Singapore For the Lunar New Year holiday, it has increased by 499% year-on-year. Malaysia It showed an increase of 584 percent year-on-year. Cambodia And Indonesia Each of them increases more than 10 times a year.
A welcome return for Chinese tourists
with the adjustment of the mainland China Entry and exit policy, the cross-border travel market is also being targeted by embassies and tourism boards around the world to attract Chinese tourists to visit their country.
One example is the tourism authority. Thailand (TAT) which opened a campaignChina Back’, to welcome the return of Chinese tourists. More than 300,000 Chinese tourists are expected to visit. Thailand Only the first three months of 2023.
The Trip.com Group’s first live broadcast to an overseas Chinese audience recorded sales of more than 20,000 room nights, exceeding total merchandise value. RMB 40 million (197 million THB). The live streaming session is sponsored by the Tourism Authority. Thailand (TAT), which has worked closely with the Trip.com team for years. TAT Governor Mr. Uthasak Supasorn joined the broadcast and interacted with the audience.
Prepared by Trip.com Group Vice President Sun Tianxu and presenter Xiao YuThe live streaming session featured around 60 products across hotels including attraction tickets and stay packages. Thailand Such as The Peninsula Bangkok, Capella Bangkok, InterContinental Pattaya Resort, and Banyan TreeIt’s crabby..
About the Trip.com team
The Trip.com Group is a leading global travel service provider consisting of Trip.com, Ctrip, Skyscanner and Qunar. Beyond the platform, Trip.com Group helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect with consumers by providing comprehensive travel-related content and resources and advanced marketing. A platform that includes apps, websites and 24/7 customer service centers. In the year Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the world’s most prominent travel groups, with a mission to “pursue perfect travel for a better world”. Learn more about Trip.com Group here: group.trip.com.
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Source Trip.com Group
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