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Shanghai, December 13, 2022 /PRNewswire/ — Today, Trip.com Group’s leading Chinese-language platform Ctrip announced a 2023 travel revival plan to connect destinations with Chinese travelers. The platform’s four-pronged strategy captures travel demand from the broader Chinese travel market and engages destinations around the world.
In the year In 2020, Trip.com Group launched its pilot Travel Revival V Plan investment. RMB 1 billion In a recovery fund to help the industry fight the pandemic pressures. In a new initiative launched today, Bo SunTrip.com Group Executive Vice President and Chief Marketing Officer commented: “The launch of our 2023 Travel Recovery Plan builds on three years of experience in bucking negative trends to drive growth. Our focus is on helping the industry recover. To overcome short-term challenges, strengthen recovery efforts from the pandemic. They strive to create new opportunities for the industry and destinations to reshape the industry.
Reinventing Brand Value: Creating New “Together” Experiences with Destinations
“There is a huge rush of excitement for Chinese tourists on their first outbound trip. As a result, our Ctrip platform is partnering with destinations to create a complete range of ‘meeting’ experience products using the platform’s high-quality and comprehensive supply chain resources. It includes comprehensive coverage of cultural and historical activities that cater to the needs of Chinese travelers for exciting attractions, entertainment and culinary experiences during their travels.
in July 2022, Ctrip independently produced a travel documentary that combines destination marketing and the platform’s unique new “Travel + Culture” content marketing model, with the show garnering over 120 million views. In the future, this model will be extended to tourist destinations around the world as a solution to attract Chinese travelers – providing a direct line to understand the preferences of Chinese tourists after three years of travel bans. In addition, the Ctrip platform is home to thousands of travel influencers, guides and other personalized travel service providers who create in-depth travel products and content that are personalized for users.
Restoring Consumer Confidence: The Marketing Matrix Increases Travel Consumption
such as December 2022With most countries lifting pandemic-related travel restrictions altogether, travel is back on the agenda. “Starting in 2022, dozens of global destinations have established Star Hub channel homepages on Ctrip. To expand their reach to Chinese audiences, we have built top destination lists, offered hundreds of premium destination promotions, facilitated destination-based live events and broadcasts. RMB 1 billion Travel consumption vouchers in 20 countries and regions to boost campaign destination orders. In the year In 2023, we will continue to leverage the cultural travel economy to drive business,” said Mr. Sun on the Trip.com Group’s expanded marketing offering.
Ahead of the upcoming growth in outbound travel, Ctrip’s overall marketing matrix is at the forefront of connecting international destinations and Chinese travelers. The platform enables destinations on Ctrip Community and Star Hub channels to connect with hundreds of millions of users every week. Partners can share this traffic with more than 200 million users through Ctrip Live with promotions and cultural travel consumption vouchers. The product system is updated with dynamic information to meet the needs of tourists.
Revitalizing the Industry Ecosystem: Building a Global Tourism Information and Resource Sharing Platform
Following the announcement of new policies and signs of optimism from the Chinese government, Trip.com Group is building a global tourism information and resource sharing platform by connecting its brands, including Ctip, to help global destinations better welcome Chinese tourists.
Regarding this new venture, Mr. Sun said: “We are opening up our airline ticket and hotel resources to travel agencies around the world. In the short term, it will facilitate travel providers to package and sell their products online. Destinations will help find the first group of overseas Chinese tourists. In the long term, This platform enables real-time supply chain improvements based on global travel dynamics and product availability.
Redefining corporate responsibility: promoting sustainable travel to hundreds of millions of consumers
In the year In 2022, the Trip.com team released its first-ever Sustainable Travel Consumer Report, confirming that sustainable travel is now the leading global trend on travelers’ minds. Nearly 80% of respondents said they value sustainable environmental conditions when traveling, and nearly 70% of respondents said they are willing to pay a higher price for more sustainable travel options.
In July this year, the Trip.com team launched the Green Tourism Goals. This ambitious plan includes the introduction of more than 10,000 low-carbon travel products. Expanding on this, Mr. Sun introduced: “We have launched ‘Green Stays’ and ‘Green Car Rentals’ on the Ctrip platform. We are currently working on launching ‘Green Flights’, ‘Green Corporate Travel’ and ‘Green Trips’.” We have a duty to promote sustainable travel for the future as a whole industry and fulfill the tourism industry’s responsibility to the world.
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About the Trip.com team
Trip.com Group is a leading travel service provider consisting of Trip.com, Ctrip, Skyscanner, Qunar and TrainPal. Beyond the platform, Trip.com Group helps travelers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect with consumers by providing comprehensive travel-related content and resources and advanced marketing. A platform that includes apps, websites and 24/7 customer service centers. In the year Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the world’s most prominent travel groups, with a mission to “pursue perfect travel for a better world”. Learn more about Trip.com Group here: group.trip.com.
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Source Trip.com Group
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