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Earlier this month, a British executive received an email with one of his clients that left the woman embarrassed.
This man is not a famous grouch, like Ryanair boss Michael O’Leary he said once the idea that the customer was always right was “shit.”
Nor does it make news like this James Watt, co-founder of the craft beer group, BrewDog, which last week he promised listen and learn after dozens of ex-staff wrote one open letter claiming that the company was full of toxic attitudes and had a “rotten culture”.
His name is James Price and he races a dress he founded was called All genetic, which is one of the leading testing suppliers of Covid in the UK government lists for arriving travelers who need to prove that they can get out of quarantine safely.
The email pulse started when a friend of mine who had flown to London from abroad wrote to ask for a refund because the test results he had asked his company had failed to appear on time. planned.
Price responded again to say that, as far as he knew, his company had stopped on its advertising schedules and, if he paid a refund, there would be no test result.
My friend, fearful of this meant she would be trapped at home even longer, protested vigorously. He said he needed the result and that a refund would encourage customer loyalty, to which Mr. Price bluntly told him, “We’d rather returned customers understand what they’re buying.”
He finally relented when he was shown what one of his members had told him about when his results would be ready. Admitting that he had been provided with incorrect customer service information, he offered both the refund and the test results, but it was too late.
My friend, a former manager, said she found her attitude so underestimated that she would not use her company again.
Price then told me he regretted any poor service, including his responses to customer complaints, which would now be handled by others in the company.
But it came to mind last week when it was annual list this time from “top CEOs” came out Glass door, the professional site where employees can post anonymous comments from their companies.
The list ranked leaders in the U.S., UK, Canada, France and Germany for the twelve months to May of this year, using an internal rating system that measures the quality, quantity and consistency of reviews.
Among his most notable discoveries: Satya Nadella, of Microsoft, appeared on the list of all countries except France, which does some things, according to Glassdoor.
Facebook’s Mark Zuckerberg failed to make the list of the top 100 U.S. executives for the first time since he began ranking in 2013, when he was ranked number one, which is also quite a feat.
Other CEOs who reached the lists of three countries were Sales forceMarc Benioff; Morgan StanleyJames Gorman i AirbusGuillaume Faury.
All of this is interesting, as were the reasons why employees gave such a high rating to these bosses. Not only did they provide decent wages, good benefits, and career progression, but they also earned points for offering flexible or remote work.
Everything is good to know. Still, my friend’s experience reminded me that it might also be good to have a reliable list of the worst CEOs. Wouldn’t it offer more useful guidance for potential employees, customers, and investors, especially when it comes to smaller, less-examined companies? I know a few people have tried to do these things over the years, but no one has had anything to do with Glassdoor. When I asked the site if I had ever considered this list, a spokesperson said no. “We prefer to look at best practices and those that are doing well.”
He noted that CEOs get a Glassdoor rating based on cumulative reviews (compared to last year’s), which can be instructive.
Ryanair’s O’Leary gets just 43 percent, well below the site’s average rating of 73 percent. The BrewDog Watt reaches only 52%.
Everything is fine, but if the site ever features an annual ranking of the worst CEOs, I know I won’t be the only one looking forward to reading it.
Twitter: @pilitaclark
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