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Duties include: “chairing candy board meetings, being the head taste tester … and all the fun stuff”.
But Hejazi sees the attraction. “Think of your best memories around the candy bar and every day at work,” he said.
Based out of Toronto, Candy Funhouse is run by 20- and 30-something siblings who grew up in the area and whose parents own donut shops and local restaurants.
“My brother Mo, the candy head, founded it in 2018 and my mother was employee number 2,” said Hejazi, adding that he and his younger sister and brother later joined the company.
The family distinguishes their company from other highly successful online and brick-and-mortar competitors such as Mars, Hershey and Amazon with an “unusual” product mix, small orders — “we sell one lollipop” — and a strong push on social media.
In the year Sales in 2021 were “less than $15 million,” which was significantly improved by the pandemic. I’m not kidding,” Hejazi said.
The family holds a 90% ownership stake.
The company says the chief candy officer position is open to applicants under the age of five – although parental consent is required. Many parents take a picture of their child and upload it online when they fill out the application.
Hejazi said the company has 340,000 followers on Instagram and three million followers on Tik-Tok, including Kardashian, though he declined to say which one.
Hejazi pointed out that the report spread on social media saying that a chief candy officer is required to eat 3,500 candies per month is wrong. (That number represents the variety of species the company stocks.) “That’s 117 per day,” Hejazi said. “This is too much.”
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