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Opening your first store is incredibly exciting. You’ve spent months acclimating and decorating, and now it’s time to open the doors and invite your first potential customers to the entrance of your brick-and-mortar store.
The problem is that unless you’re in a very high-profile position, having a shop with an ‘open’ sign on the door isn’t going to be enough to start sales through the till.
Here are some things to consider if you’re thinking of opening your own store, or if you already have one and want to get more people through the door.
Look online
Heading online may seem like a strange place to start when promoting your physical brick and mortar store, but it’s one of the best ways to let people know about your store before they even go shopping!
When potential customers search for a local store, such as a bakery or DIY store, especially on Google, you want to make sure your store appears as an option.
The best way to do this is by creating a Google Business Listing that will map your business. You can also start uploading great images and asking customers for reviews. The more positive reviews you have, the more visible your listing will be.
Unstoppable window shopping
The best physical stores seem irresistible when you walk by them. They command attention, stir up intrigue, and get passers-by to stop in front of them… and contemplate going inside to explore more!
If you walk out onto the street where your store is, does it stand out? Does your store have a quirky sign that tells you what you sell or who it’s for? Does it have the best displays in the window showing the best products? Is it well lit at night or on dark winter nights?
You can also turn your storefront into a digital campaign, making it easy for Instagram to make your brick-and-mortar store the backdrop of many local IG posts soon.
Easily accessible
If they can’t get in, they can’t give you their money! One of the biggest problems for any body shop, as well as hospitality, is lack of easy accessibility.
For high street stores, this may mean narrow entrances or stairs and steps. For out-of-town locations, this may mean the absence of visible parking.
Parking is important to many consumers who want to know they can quickly pull over, put on their boots, and drive off again. As soon as getting in or parking near your store becomes a problem, people will look elsewhere for what they need.
You can help improve the accessibility of your stores by doing simple things like marking your doors as open, providing a small ramp if there is a staircase leading to the store, or using line marking paint to mark the parking spaces in front. Make your brick and mortar store as transparent and fun as possible!
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