The Seoul Tourism Organization is to organize an international “conscious tour” competition with the sponsorship of UNWTO and Airbnb.

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Durability, essential for travel

SEOUL, South Korea, August 2, 2022 /PRNewswire/ – The Seoul Metropolitan Government (hereafter SMG) and the Seoul Tourism Organization (President and CEO Ki-yeon Kil, hereafter STO) announced that they will support the global fair and sustainable travel competition by Airbnb and UNWTO.

  • It’s about to start. July 21Selected to be included in the 2022 program of work, recognizing the core values ​​of the UNWTO, the competition is officially a success with the participation of the UNWTO.
  • In addition, promoting the fair travel message, a global competition is being sponsored by Airbnb, and the company is emphasizing the value of “live anywhere” while sharing the idea of ​​fair travel.

The Global Fair and Sustainable Travel Challenge was created to expand the value of fair travel and improve awareness of responsible travel for global citizens. This is in response to increased awareness and importance of continued travel around the world following the pandemic.

  • According to Airbnb’s Economist survey, 71.8% of travelers in the APAC region by 2022 believe that sustainable travel has become more important due to Covid-19. In addition, the scope of travelers’ continued travel awareness after the outbreak, including economic (46.7%) and social (41.3%) issues, was prioritized beyond the environment before the outbreak. In relation to the environment, economy, culture and other aspects of local communities, this new trend of “conscious travel” is expected to increase demand.

An international exhibition and continuous travel competition will be held From July 21 to August 21And entries can be submitted via photos, video or writing through the official website (http://sustainable-travel.biz/).

  • Since there is no limit to join the competition, participants from all over the world who have a fair and sustainable travel experience can join this competition and applications are not only from individuals but also from organizations such as institutions, schools, corporations, accommodations, etc.
  • Individuals and organizations can submit personal work in the form of images, video or text, choosing one of three media forms and documenting an experience that fits the topic.My show And a continuous journey.”

Source: Seoul Tourism Organization

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