The rise of the fashion Tumblr generation

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Front row (left): Ethan James Green (photographer and director), Martin Gutierrez (artist), Peter Goldberg (architect), Christopher Barnard (writer), Marcus Kufi (stylist), Fernando Cerezo (artist), Steve Triano (office worker), and Mark Goldberg (author). Artist (art director). Back row Iris Diane Palma (artist), Chuy Medina (studio manager and photographer), Dara Allen (fashion director and model), Devan Diaz (writer), Sony Molina (hair artist) and Cruz Valdez (photographer).
Photo: Cruz Valdez

Fashion Tubers’ children came to New York, as is often the case with fashionistas, arriving from the fashionable provinces of San Jose and Grand Rapids, Baltimore and Orange County and Jersey Shore. Growing away from industrial environments, they are busy with Balenciaga ads and Vogue Italy Following the zeal of outsiders, he explored online and became friends with like-minded people. Ten years later, they all live in New York, and they remain friends. They connect and compete together, and now they go into the industry outside of digital and work together. “When I first met all the dolls, it was clear to me that this was a strict travel or dead group,” said artist Martin Guterres, who met her staff in the city. Candy A.D. Magazine in 2016 and quickly entered.

A.D. The fashion-conscious teens of 2010 have traveled extensively since their time on Tumblr. With the help of technology, they managed their own image production, distribution and promotion system, without the need for Warhol, the children of Halston and Halston, the children of Cleveland (not Pat, Ohio) and the love of Vereland. They put polymelons in, “about weightless, apple-apple, powder-puff.” Fax In coaches Zip unlocked. And Donatella Versace marble-inspired statements by A.D. Vogue Video interview (“What are you reading now?” “Magazines!”). They live behind and in front of the camera.

Without a fashion school – in some cases, even before high school, many colleges – have taught themselves the chapter and number of the industry, its history and archives, and its language. Their metaphors can be found on Tumblr mix-and-match, endless reference crumbs, and the most up to five or six hours a day on stage, posting and commenting. “It was late in the afternoon,” says Devan Diaz, author of Tumblr One, who moved from Tennessee to New York at the age of 18 and started in 2009. . ”

A.D. Launched in 2011, Tumblr Dustulator (popular name for Rick Owens collection) has become a buzzword for many bloggers. . “I didn’t know how to get there.”

“I think we wanted to know why we liked the things we loved,” said Harry Nef, who joined Tumblr in Massachusetts, New York, Colombia before arriving in the summer. “We want to find the last line to find out where it came from. Together, we were able to tie that kind of needle and thread. It was about information, and it was about discovery – a discovery that would not be possible without a community.” Circle gathered.

All research has yielded results. Nef has entered the fashion world with VFiles, although she is now known for her acting prowess. She was shot this spring. Barbie Film. (She deleted Tumblr before the first movie was released in 2018.) Kufi now b Harper’s Bazaar, Shocked, And a hold bag of indie mags. Cruise Valdez, Kufi’s partner and current collaborator, is a photographer for Mark Jacobs, Rihanna Savaj x Fenti and Exhaus Lata. “These kids to know Things, ”said Mel Otenberg, editor-in-chief InterviewOne of them has a background in professional background (Tumblr b. 2011) hired by the magazine’s fashion director. “They really have to study.”

For thousands of years and for all Gen Z, making friends online is how to make friends. But eventually, this staff realized, you have to meet in real life if you want to do anything. Tumblr’s friends were their support system, and they flocked to the city to form, live and work together. “I always wanted to come to New York, But I don’t think I will. ” But she bought tickets from her California partner Valdez and artist Iris Diane Palma (she was crying with them) and moved to a float in Bushwick. (Another Tmblr friend, Stevie Triano and Kufi, picked up the keys and found them the day they got there.) Finally, before you sign with the modeling agency, they have their futon with Allen, who appeared in two Mark Jacobs shows.

Meet other Tumblrites in New York, including Nef and Kufin. Nephi said to me, “It seems we are all meant to seek each other out.” To express It was really popular at the time. And that’s what we’re doing. The obsession was not enough, it was not enough for Dara, Cruz, Marcus or Devan or any of us. It would be a waste of our time and energy to spend all our time watching, listening, writing, and sharing and not trying to do anything with them.

They made friends with model Ethan James Green, who turned into a photographer, and the club expanded. The Green Runway was a more ordinary Tmblr user whose work was cataloged. On Tumblr – We have the most on the blog. Inspired by his mentor, David Armstrong, his photography stopped until he began shooting black and white images, including everyone shown here. Young New York. “All of these big fashion people I’ve lived with for years were suddenly like this.”Oh!“Something is on,” says Green. “People started asking me to do my photos. Vogue And WLouis Vuitton campaigns and just closed the first solo show at Fotografiska.

They are now part of the next generation of fashionistas, with great careers. Green often works with Allen. Allen often works with Valdez. Valdez often works with Kufi, who is her partner. Their friends help with budding or do hair or make collections. Their work adorns billboards for Calvin Klein in Soho; Captured by Bottega Veneta and Alexander McQueen The line between work and life can be blurred. Not only do they work together but they also communicate well. “We all look at each other. Our Grindr profile was ‘Muse 4 Muse’,” Gutierrez said. “Especially when there is a budget, I constantly bring my friends to projects.”

“There is definitely a common language,” said Mark Goldberg, director of art for photography. “It’s a relationship similar to that of a sibling, which can be very powerful and extreme, but eventually it has to be right.

They came to themselves, collectively and collectively, clearing space for themselves and their tastes. Many have changed or embraced non-binary identities since their first meeting on Tumblr. “He has opened up many options,” Valdez told me. “We all had the same attitude,” says Allan. “I think I understand that it will be easier to just go with you and your friends.” This year she worked with Green on an advertising campaign for Walmart. “It’s crazy to think that someone in Central America would look at the metaphor from her perspective,” Green says.

Their work is no different from Tumblr ‘fit pics. “I think it’s all about building and refining,” says Valdez. “When I think about my previous work, it’s not like that, it’s very different in circumstances, it’s just what I want to say and how I say it. “I was on Tumblr,” Allan cried as she hit the camera post, swinging her arms out and tying her hands around her waist. Now Tumblrs has largely failed – although a few are still posted privately or occasionally – and the platform itself has faded from its former glory. The next generation is gathering itself elsewhere.

But if their media is down, the message is not. What will they do on the last day of their life on earth? Probably a factor as to why they’re doing so poorly. There is no “cheese” here. “Everyone says, ‘It’s funny,’” Valdez said before closing the door. “Cut!” They all shouted for joy.

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