The home brand appeals to the sense of travel

[ad_1]

Winnipeg, MB, January 9, 2023 /CNW Manitoba It is beyond space. As the Northern Lights dance across the sky, take part in an authentic indigenous experience or visit a world-class museum; of Manitoba A renewed tourism brand connects the emotions these experiences create.

“Manitoba It’s open for business, and there’s no better time to show up Manitoba As a destination of choice for international travelers Manitoba, Canada And worldwide “Premier Heather Stephenson he said. “With an abundance of outdoor recreational activities, a competitive and world-class sports and leisure industry and an arts and culture sector, there is so much to explore in all communities across our beautiful state. Growth, this campaign will help ensure.” of Manitoba The tourism industry continues to be a key contributor to the growth of our economy and community.

with the account Canada The heart is calling., the brand focuses on the feeling we get when we see or do something amazing during the holidays. The renewed brand will build on the success of the past. Manitoba, Canada The heart… beats.Redefined. Manitoba View of visitors from around the world.

” of Manitoba, Canada The heart… beats. Brands have changed the way people see them. Manitoba As a travel destination. We wanted to tell the next chapter of that story,” he said. Colin Ferguson, President and CEO of Travel Manitoba. “We know travelers want unique experiences to share with friends and family. Manitoba It’s full of these experiences.”

The brand and production campaign were unveiled in a series of videos, including new TV commercials that will begin airing this month. They focus on how travel makes us feel rather than the places we go.

“Travel calls to us. Some people want adventure, some want solitude and tranquility, others want to learn about history and culture. People want experiences that speak to their hearts,” Travel Manitoba said. Brigitte Sandron.Executive Vice President and Chief Operating Officer.

The brand and the launch campaign were conceived by Winnipeg Advertising agency Up House, worked with Travel Manitoba and a team of local designers, illustrators, photographers, copywriters, videographers and musicians to tell the province’s stories. UpHouse has partnered with Creative and Enjoy Wookey Films to produce the campaign videos. A new collection of merchandise was created with Wine Labs and Direct Focus, featuring original creations from Patent5, lot.ceramics and Wilder Goods. The work of local illustrator Jonato Dalaeon provided inspiration to support the brand’s pieces. Music comes from a variety of local artists including The Ripperz, Yes We Mystic and Ella Parker.

“We are proud of this campaign not only because it showcases our district beautifully, but also because almost all of it has produced local talent,” he said. Cody Chomiak, vice president of marketing for Travel Manitoba. “It’s just one more way to show how special this place is.”

“This campaign had to be done locally,” said the Up House co-owner. Kirsten May. “We all love this place, we know it of Manitoba Tales are best told by the people who live here. We are incredibly proud of the talented team behind this brand and campaign. We asked them to capture the feeling that comes from visiting new and familiar places and they delivered.”

The new brand has been enthusiastically received by local tourism operators, many of whom are still recovering from the pandemic, which has reduced international travel.

The tourism industry has been tested during the pandemic, but its resilience will pay dividends, Ferguson said. “The industry in Manitoba Adapted to meet changing visitor expectations, and created new and unique global experiences that engage visitors and deliver on our brand promise.

Manitoba’s tourism strategy aims to achieve visitor spending. 1.6 billion dollars In 2024 and 2.5 billion dollars In the year 2030

road trip Manitoba It is a Crown corporation under state law that manages and promotes sustainable tourism development. of Manitoba 1.6 billion dollars The pre-pandemic tourism industry. The agency is responsible for tourism marketing, visitor information services, research and public information in cooperation with the tourism industry.

Media Sources: