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Vermont Business Magazine Vermont is participating in one of the nation’s largest studies to measure the economic power of the nonprofit arts and culture industry, and it needs audience input.
The National Survey, Arts and Economic Prosperity 6 (AEP6), is the sixth national survey of its kind and is administered by Americans for the Arts. The study, which is conducted every five years, measures the economic impact of the nonprofit arts and culture industry in terms of spending on employment, government revenue and household income. AEP6 includes 387 participating communities representing all 50 states and the District of Columbia.
Now through April 2023, Vermont audiences will be asked to take a short electronic survey at select in-person arts and cultural events, shows and exhibitions using their own smart device or a device provided on-site. Survey questions ask about event-related costs and attitudes toward cultural events.
For many of Vermont’s communities, arts, culture and other creative enterprises are vital anchors and key economic drivers. In 2019, arts and culture alone contributed $1.1 billion to Vermont’s economy. A previous AEP study found that, in 2017, Vermont’s nonprofit arts and culture industry generated $123 million in economic activity (through corporate spending and event-related audience spending).
Nationally, the industry generated $166.3 billion in economic activity, supported 4.6 million jobs, and generated $27.5 billion in government revenue.
“Growing the economy has been a priority for my administration, and supporting the arts and creative industries is essential to achieving that,” said Governor Phil Scott. “Vermont’s creative economy helps drive our brand and helps our state stand out. We must continue to support this sector so that Vermont remains a great state to live, work and play.
The Vermont Arts Council partnered with Paramount Theater Rutland and Burlington City Arts to administer the study’s field research.
“It’s critical that arts organizations like Burlington City Arts have access to current audience metrics. This information not only helps us measure our effectiveness and plan our programming accordingly, but also contributes to strengthening partnerships with local businesses for greater economic impact,” he said.
Doreen Craft, Executive Director of Burlington City Arts.
“The creative economy not only breathes life into communities like Rutland County, but also helps build the financial foundation necessary to thrive,” said Paramount Theater Executive Director Eric Mallette. “We knew, somewhat by accident, that Paramount’s impact on the local economy was significant. We are excited to finally address this number by supporting it with quantifiable data.
In addition to audience surveys, Vermont’s nonprofit arts and culture organizations will also be surveyed. The survey collects data on each organization’s revenues, expenses, physical (in-person) attendance, virtual attendance, number of employees, and volunteers. It also includes questions of diversity and inclusion.
National and local findings will be announced in September 2023. At that time, the Vermont Arts Council will receive a customized report, including economic impact scores specific to our state, the number of jobs supported and the amount of state revenue. Non-profit organizations in arts and culture.
Vermont arts and cultural organizations will be recruited throughout the rest of the year to participate in administering surveys, registering for six short how-to webinars hosted by the Vermont Arts Council, and sending QR codes through the event program.
For more information, visit https://www.vermontartscouncil.org/programs/aep6
About the Vermont Arts Council
The Vermont Arts Council represents a Vermont where all people can find the arts and creativity in their lives, education and community. Engagement with the arts transforms individuals, brings us closer together, stimulates the economy, and preserves the vibrant cultural landscape that makes Vermont a great place to live. Since 1965, the Council has been the state’s leading provider of financial, advocacy and arts information in Vermont. Learn more at www.vermontartscouncil.org
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