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Sera Chot is encouraging consumers to continue to support small local fashion retailers.
A clothing business owner has paid the price of making clothes to promote transparency in the fashion industry.
Sera Chot, a collection of 70s inspired clothing made from longing fabrics, is my guardian owner.
She designs all of her own rental clothes, rental items, custom-made clothes, sewing kits, and textiles.
“Most of the fabrics are designed by me and printed on natural fiber.”
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But with inflation soaring and the cost of running eight years since she started the business, she decided to share the cost of making a garment with her Instagram audience as people chose cheaper clothes.
Most of her clothes are sold at the same price and use the same size fabrics. She broke the $ 340 retail price tag.
The four-meter fabric costs $ 120, the knee costs $ 10 for a short and three-hour sewing kit, and the $ 4 cotton GST adds a total of $ 257.60, making a profit of $ 82.40.
But then there are hidden costs.
“Common expenses that people often don’t consider are rent-out, energy, internet, website costs, paying external suppliers such as Afterpay and Laybuy, taxes, management, fuel, accountant fees,” she said.
Choat, who lives in Auckland, hopes that sharing the cost gap will be more transparent to her customers, and will help them understand why small boutique stores are less valuable.
“Fast fashion is offered at incredibly low prices, and this has become commonplace,” she said.
“Of course, some people can only buy for fast fashion, and I fully understand it, especially at this time of inflation.”
But she wanted to encourage consumers who could afford to buy expensive fashion accessories.
“For me, it’s about encouraging people who can buy moral fashion but choose not to.”
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