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In the coming year, call the ABCs of opportunity for technology professionals: artificial intelligence, business-to-business applications and customer experience solutions.
There may be gloomy reports of tech layoffs, as well as endless rumors of a looming recession. But there are areas where job opportunities are growing and will continue to grow in the coming months.
I recently surveyed industry leaders to find out what their expectations are for technology professionals, and where they should focus their career efforts. (More views to come in future articles.)
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Business-to-consumer (B2C) companies seem to bear the brunt of technology’s operational woes. “We’re seeing a lot of positions happening in many B2C companies that rely on advertising models,” said Duncan Angove, CEO of Blue Yonder. “On the other hand, companies focused on B2B software are at the forefront of many new and innovative solutions. For example, the effects of supply chain disruptions reach all global industries and addressing those pain points with new technologies opens up many new opportunities for the workforce: more resilient ways of doing business. Leading creates strong industry demand for technology solutions.
Small to medium sized companies can offer good opportunities. Recent headlines may have focused on the downsizing of tech giants, but “one has to remember that many of these companies were indiscriminately hiring and hoarding talent when the economy was booming,” points out Sean Herring, CMO of AirSlate. “Meta, for example, grew its total workforce by 23 percent from 2020 to 2021, according to Statista. While these large companies had no choice but to correct course, today many small and medium-sized companies are actively hiring and looking for the right skills.”
The ability to see demand for multi-cloud management, automated software development and end-to-end architecture design skills predicts continued demand for technology skills, recession or recession, says Blair Lyons, Akamai’s head of cloud experience. “Now the demand is high and the skills gap is as glaring as ever.”
On top of that, as digital transformation continues unabated, so will corporate interest to keep up. Considering that the whole world wants to be digitally transformed, the number of professionals who can help to do this is microscopically small.
“There’s still a lot more work to be done in the next few years – especially since only 20% of companies have changed jobs,” Angove says. “We need over 4 million programmers in the workforce in the next few years. We have over 8 billion people in the world, an estimated 6 to 7 billion online, and that’s only a fraction of the individuals who code. A small workforce that makes up the absolutely massive B2B software technology industry.” This is a skills shortage problem.
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Hand in hand with digital transformation is customer experience — and businesses are making slow progress in this area. “In the near future, we can see the greatest demand from companies trying to provide a better experience for their customers,” says Leon. “More and more companies have applications that require very low latency, global access, data sovereignty and privacy for regulatory compliance.”
These skills needs mean not just more programmers, but business professionals in all sectors. “To support the technology industry, not only programmers, but also other businesses require a skilled workforce,” says Angov. “If we have machines that automate the basics, we still need a lot of other skill sets – including business, consulting, marketing and sales. You may have the technology, but you also need people who know how. What works and how it applies to business areas – such as supply chain, as well as implementing the technology.” It takes consultants, marketers, and salespeople to do it. It’s out of date in two years. It’s constantly being reinvented, so the best thing you can do in today’s tech workforce is to adopt an always-learning mindset to keep your skills strong and relevant.
Herring sees continued strong interest in artificial intelligence, as well as Web3, cybersecurity and big data analytics. “As organizations continue to drive investments in technology and data analytics to make smarter business decisions, having the right domain knowledge in these areas will be critical to employers,” he predicted.
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Technologists should also consider that “core-to-edge and container security management skills are increasingly in demand in new architectures, as many organizations seek ultra-low-latency, highly reliable, portable, containerized and distributed workloads,” Lyons stressed. Automation is key because “anything that allows software development and operations organizations to work more efficiently will be in demand.”
Ultimately, the opportunities exist “for people to build new things,” Lyons says. “We see developers building on our cloud infrastructure every day. Some of the most successful companies in the history of technology were born in the face of economic headwinds.”
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