The 2022 Shenzhen Fashion Festival and Shenzhen International Fashion Industry Expo were successfully held in August.

Shenzhen, China, August 22, 2022 /PRNewswire/ — The 2022 Shenzhen International Fashion Industry Expo was held in Shenzhen (Futian) Convention and Exhibition Center from From August 10 to 12. The organizing committee has been meticulously prepared for months as the first session and the fashion industry fair has been inaugurated with a new mindset. New forms, new contents, new ways, fashion elements come together to raise a wave of trends and bring a new fashion festival.

The annual production value of the “fashion” industry is more than one tenth Shenzhen GDP and plays an important role Shenzhen Economic construction. The 2022 Shenzhen International Fashion Industry Expo will use its momentum to expand and improve its scale. The fashion industry joins hands with the exhibition to make a great debut and inject new inspiration into fashion.

During this show, the form of “exhibition + live broadcast” has expanded traditional exhibitions from “B” to “C”, and the immersive exhibition format has greatly improved the effect of the exhibition; Second, content upgrades, new exhibitor brands, new fashion elements, and a common live broadcast format not only boost the influence of brands, products, and exhibits, but also bring direct branding and economic benefits to exhibitors. Moreover, the improvement of the communication channel was worth mentioning. The anchor equipment of the head brought on the scene, the main platforms of the live broadcast enhanced the strength of communication and expanded the scope of communication.

The pandemic has changed people’s daily lives and affected people’s travel. However, it does not affect people’s search for fashion. This show will bring together famous fashion brands at home and abroad, and will bring exhibitions of fashion industry, fashion sports, fashion technology and other forms and categories. Among the exhibition products are clothing, gold jewelry, watch accessories, watches, leather, glasses, smart clothing, sportswear, graphene, nano materials, dynamic sensing technology, carbon fiber and other new R&D technologies and new materials applied to the fashion industry. . Expanding the field of “fashion”. He built a fashion gala, an unspecified fashion exhibition platform.