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Last week, the US Federal Trade Commission, which protects consumers from deceptive commercial practices, issued an advisory to “verify your AI claims.”
“False or unsubstantiated claims about product effectiveness are our bread and butter,” writes Michael Atleson, an attorney with the FTC’s Advertising Practices Division regarding marketing.
Artificial intelligence is on everyone’s lips these days, he says, “and at the FTC, one thing we know about hot marketing terms is that some advertisers can’t stop themselves from overusing and abusing them.
Given the renewed interest, “for companies where AIA was previously No. 4 on the data points list, machine learning capabilities should be integrated into the main hook of the ad,” advises PR strategist Camilla Tan.
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“If AI-related coverage can find a new unknown brand in targeted publications today, it can help get that brand’s platform in front of investors or partners tomorrow,” she wrote on TC+.
Ten recommends emulating major players like Google and Samsung, which produce teams that release a steady stream of “next projects” tied to technology trends.
“While those projects never saw the light of day, the PR team strategically positioned the brand as ‘innovative,'” Ten said. there.”
Good advice for marketers, but keep those pitches straight – reporters know when we’re selling, and the FTC isn’t messing around.
Thank you for reading – and for doing so. TechCrunch’s fastest growing newsletter last month!
good weekend,
Walter Thompson
Editorial Manager, TechCrunch+
@your main actor
How to turn an open source project into a profitable business
Image Credits: Yuanmonino (Opens in a new window) / Getty Images
Many devs rely on donations and crowdfunding to monetize open source projects, but with the right planning, teams can leverage their work for commercial clients that put them in higher tax brackets.
Product development consultant Viktoria Melnikova says providing customer support or consulting services to users is a common source of income, and Davis says she needs to create partnerships and find paying clients like Reddit and Hacker News.
“Talk to your customers and understand their goals and pain points to find your way.”
To fix the climate, these 10 investors play the house on the ocean
Image credits: Liang Wendong/VCG/Getty Images
It has led to disasters such as the Deepwater Horizon oil spill in 2010, which released nearly 5 million barrels of crude oil into the Gulf of Mexico.
Wind power and wave action are two technologies that are leading investors to take a closer look at ocean conservation technology today, reports Tim de Chant.
To learn more about the opportunities they’re pursuing and how climate change could shape their investing, he surveyed:
- Daniela V. Fernandez, Managing Partner at Seabird Ventures, Founder and CEO of Sustainable Ocean Alliance
- Tim Agnew, General Partner, Bold Ocean Ventures
- Peter Bryant, Program Director (Oceans), Builders Initiative
- Kate Danaher, Managing Director (Oceans and Seafood), S2G Ventures
- Francis O’Sullivan, Managing Director (Oceans & Seafood), S2G Ventures
- Stefan Feilhauer, Managing Director (Clean Energy), S2G Ventures
- Sanjeev Krishnan, Senior Managing Director and Chief Investment Officer, S2G Ventures
- Rita Sosa, Partner, Faber Ventures
- Christian Lim, Managing Director, SWEN Blue Ocean Partners
- Reece Pacheco, Partner, Propeller
Pitch Deck Teardown: Gable’s $12M Series A deck
Image Credits: Gable (Opens in a new window)
Remote workplace platform Gable, which currently serves more than 5,000 employees in 26 countries, has raised $12 million in Series A funding.
“Making co-working space businesses easier for startups certainly has its challenges, but it’s a big and growing market,” writes Haje Jan Kamps. “Gable weaves the story with ease.”
Here’s their 21-slide Series A deck:
- Cover slide
- Group slide
- Marketing Context Slide (“Remote Work Revolution”)
- Problem slide number 1 (“Going the distance – it’s hard at first”)
- How People Solve It Now (“How To Do It Today”)
- Problem Slide #2 (“Key Issues”)
- The solution slider
- Drag Slide (“Where We Are”)
- Product Slide #1 (“Employee View”)
- Product Slide #2 (“Management and Insights”)
- Product Slide #3 (“Host View”)
- Drag Slide (“Partnership with over 800 locations”)
- Value Proposition Slide (“Why Choose Gable”)
- Case study slide number 1
- Case study slide number 2
- Business model slide
- Market Size Slide (“TAM”)
- Go to Market Slide (“Measurable Process”)
- Marketing Slide (“Big Channel Opportunity”)
- Product roadmap slide
- Thanks for the slide
Dear Sophie: What options do I have to change my status from an L-1 visa?
Image Credits: Bryce Durbin / TechCrunch
Dear Sophie,
I started working for my current employer on STEM-OPT, but lost the H-1B lottery four times. Thankfully, my employer transferred me to the international office and I am now returning to the US on an L-1 visa.
I have heard many complaints from my classmates about not being able to change employers on an L-1 visa. I don’t see myself staying at my employer for another six years, which is the estimated time until I get a green card according to my employer’s internal policy.
What are my options for changing my immigration status so that I can start working in the US in a year or two?
– Hardworking transmitter
Key legal issues for influencers and brands (and how to deal with them).
Image Credits: Some ways (Opens in a new window) / Getty Images
No one needs a mega-influencer like Serena Williams or the Kardashians to build buzz for their startup—an evangelist with a few thousand followers can drive qualified customers into your product line.
But before hiring a TikTok or YouTube personality, brand marketers should research the rules governing how influencers work and the risks associated with non-compliance.
“They’ve created new legal issues and risks for both influencers and brands,” said Pryor Cashman litigation attorney Nicholas Sandi.
“Key, recurring issues relate to copyright licensing and infringement, disclosures and disclosures in support, compliance with security laws, and defamation.”
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