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Estimated reading time: 4 minutes
Makeup is all about playfulness. Experimenting with textures, colors and techniques is a super fun and creative way to express yourself through cosmetics. It’s even better if the packaging of the makeup is creative. Well-designed product packaging can bring additional excitement and inspiration to your makeup routine.
ETUDE is a Korean beauty brand known for quality makeup in cute Instagrammable packaging. Just take a look at ETUDE’s product collaborations with Hershey’s, including the Play Color Eyes Hershey’s Kisses Edition eye shadow palette in a cute Hershey Kisses-shaped case. The range demonstrate the K-Beauty brand’s dedication to creating novel designs that enhance the makeup experience.
ETUDE’s recent collaboration with Italian wafer brand Loacker is another example of its creative effort. This whimsical limited edition collection features daily makeup essentials in eye-catching packaging inspired by Loacker’s crispy wafers. The collection includes two lip tints, three eye shadow palettes and two blushes. All items in the collection are named after Loacker’s classic wafer flavors.
The Sweet Layer Tint Loacker Collection comes with a sweet wafer scent in two shades: 01 Vanilla and 02 Napolitaner. Both lip tints embody earthy brown tones, with Vanilla being a bright yet warm coral beige and Napolitaner having a darker, richer rose color evocative of milk chocolate. The color stains well onto the lips and stays long after the gloss is gone. The rectangular packaging is a joy to behold thanks to its whimsical toy-like design.
The Play Color Eyes Mini Loacker Collection eye palettes come in three versions: 01 Vanilla (featuring beige nude shades), 02 Napolitaner (featuring deep tan shades) and 03 Raspberry Yoghurt (featuring cool-tone pink shades). Each four-color palette includes matte and glittery formulations. The textures deserve especial praise – the fine powders are easily blendable and buildable for a deeper color payoff. The nude and tan eye shadows of the Vanilla and Napolitaner palettes are great for everyday eye makeup and contouring, while the Raspberry Yoghurt pink colors are ideal for creating more romantic looks. The tiny wafer-design case fits perfectly in the hand.
For a natural-looking flush, turn to the Sweet Layer Blusher Loacker Collection available in two peachy pink colors perfect for spring and summer makeup, 01 Vanilla and 02 Napolitaner. The pressed powder blushes are embossed with a wafer-like waffle weave pattern – a nice detail that adds to the sweet tea-time vibe. The formula feels weightless on the cheeks, leaving subtle and natural-looking color. The powder contains capsulized hydrating oil to enhance adherence for a long-lasting look. Additionally, the rectangular case resembles glass and feels luxurious to the touch. This blush can also double as eye shadow.
Overall, the ETUDE X Loacker range is a worthy addition to anyone’s makeup collection, whether you’re looking for more neutral makeup shades or want to level up your makeup stash with unique products.
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