Starbucks Appoints New CEO – CNN

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Narasimhan will become chief revenue officer at Starbucks on October 1. He will officially begin his role in April and will also join the company’s board of directors.

Narasimhan recently announced that he served as CEO of the Reckitt Benckiser Group That he will step down on Thursday.

Narasimhan stepped into the role at a critical time for Starbucks.

In the United States, the company is trying to prevent the wave of unionization in the United States. Meanwhile, strict Covid-19 restrictions are hurting the company’s business in the crucial Chinese market.
Laxman Narasimhan will be Starbucks & # 39;  New CEO.

In the six months leading up to his official appointment, Narasimhan will spend time with Schultz, other company leaders, employees and customers, and familiarize himself with Schultz’s recent restructuring plan, which he says the company needs to improve.

“The Starbucks business as constructed today is not structured to fully satisfy the changing behaviors, needs and expectations of our partners or customers,” Schultz wrote in a July letter. “It is not designed for the future that we wish for ourselves and the communities we serve.”
Schultz’s turnaround plan included “dramatically improving” the employee experience and the design of the stores, he wrote at the time. The company has made changes, such as closing some stores, citing safety concerns.

In a statement Thursday, Narasimhan said he is “humbled” to join Starbucks, “as our continued innovation and investments in partner and customer experiences allow us to meet the changing needs we face today.”

On Thursday, Schultz said Narasimhan was the right man for the job.

“He is a strategic and transformational leader with deep experience in building powerful consumer brands,” said Schultz. He is the leader we have been looking for.

Narasimhan’s previous company, UK-based Reckitt Benckiser, developed several hygiene and health brands including Durex condoms, Lysol and Mucinex. In the year In 2019, he was appointed CEO of a multi-billion dollar company.

In a statement from the British company Earlier “Due to personal and family reasons, Laxman has decided to return to the United States and has been offered the opportunity to live there,” he said on Thursday.

Prior to joining Reckitt Benckiser, Narasimhan held several positions. PepsiCo (PEP)including the head of international business. He was also a senior partner at McKinsey, focusing on consumer and retail.

Melody Hobson, independent chair of the Starbucks board, called Narasimhan an “inspiring leader,” adding that “his deep and practical experience leading strategic change in global consumer-facing businesses makes him an excellent choice.”

News of Narasimhan’s appointment comes ahead of Starbucks’ annual investor day on September 13.

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