Small business trends are on the rise: Ghost kitchens, plant supply, handmade jewelry and more.

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Many people are starting their own businesses. In fact, during the pandemic, business applications increased by nearly 60%. US Census BureauAnd since then they have remained above the seasonal average.

Better remote technology and the growing gig economy have laid the foundation for this growth. But many small business owners say the pandemic’s uncertainty and dissatisfaction with corporate America — along with a desire to pursue their own interests — are driving the rise to business ownership.

Many people have turned away themselves. The epidemic from hobby to business.

Etsy shop owner Desiderata Clay CoLaura Roche began making handmade polymer clay earrings in the summer of 2020.

“I found solace in just fooling around with clay when I was looking for a creative outlet in the stressful pre-pandemic life,” she says. “All the colors and cuts and textures were so much fun to play with!”

Customer enthusiasm inspired her to open an Etsy shop. According to ET, handmade jewelry has become one of the most popular trends on the scene. Searches for personalized jewelry have increased 393% in the last three months based on search data.

And this is one trending small business category that is on the rise. Read on for five categories of small businesses seeing significant growth this year.

Ghost kitchens

Man cooking in the kitchen.

The food supply boom isn’t going anywhere anytime soon.
Credit: Rene Asmussen / Pexels

While the pandemic has certainly spurred rapid growth in food delivery businesses, experts predict the industry will see High profit. Ghost kitchens, also called virtual kitchens, are the next iteration of food delivery to capitalize on the growing love of food coming to our doorstep. Like Door Dash and other third-party delivery apps, ghost kitchens have their own delivery drivers and kitchens dedicated solely to delivery.

Based in Indianapolis Cluster track(Opens in a new tab) It’s just one of many in this growing list.

“There are too many moving pieces in most third-party food delivery — drivers, restaurants and customers, and none of them are happy with the current system,” said co-founder Chris Baggott. Cluster Track approaches catering from a software perspective, with a truly integrated solution at every stage of the process.

“If the driver is 20 minutes away from the kitchen, but it takes 6 minutes to make the item, the food won’t start cooking until the driver is close enough to pick it up,” says Chris. Not only this, driver drop-off is optimized in the ClusterTruck system, allowing drivers to drop off food at different stops geographically distributed.

“We can get our drivers from 4 to 6 jobs at once.” That means happy drivers, customers and restaurants – who don’t have to pay, by the way. “Restaurants are at full capacity again, but delivery isn’t far off – it’s not a flash in the pan.”

Delivery of indoor plants

A man who observes plants.

Who needs a garden when you have houseplants?
Credit: Juanita Plants

Catherine Hernandez, founder Juanita plants(Opens in a new tab)She first launched her New York-based business on social media in 2020 and later added her own website. “I’m so happy to see so many people coming into the plants and taking care of them,” she says.

Although houseplants have been on the rise for the past two years, demand for houseplants has increased significantly since the pandemic. One of the main driving factors? Millennials generally haven’t given up on the housing market and They chose indoor plants on lawns.

Handmade jewelry

Clay earrings on a brown background.

Fun, bold, handmade jewelry is a great way to show a little personality on a magnifying screen.
Credit: desiderataclayco

Perhaps for the upcoming event Wedding boom, Etsy has seen high searches for bridal gifts, especially personalized jewelry. Another reason for the popularity of handmade jewelry can be the vibe they provide. After shaking off accent fatigue, it makes sense that people want to show off a little more personality with colorful earrings on display, says Laura, citing the latest trends. wearing dopamine.

“There’s a fun aesthetic that a lot of people try to develop by wearing this kind of jewelry,” he says. Desiderata Clay Co Owner Laura Rosche. Many polymer clay earrings, for example, are big and bright and bold; They are fun to look at, comfortable to wear and spark conversations.

Interior design

Modern room with sofa, table and kitchen.

Since you are stuck at home, why not make it beautiful?
Credit: Vecislavas Popa / Pexels

Although we are hearing about construction delays, home improvement is a business category. It’s getting more and more.. Similarly, small businesses specializing in decor and interior design, especially those that do not rely on imported products, are on the rise.

Houston-based Mary Patton Mary Patton design(Opens in a new tab) It has started offering a curated collection of vintage pieces to customers. And the investment paid off.

“Our business really exploded during the pandemic when so many people were forced to work from home,” she says. “We had executives who never spent much time at home. They hired us to beautify their homes.”

Digital content creators

People who take photos/videos with their phone and ring light.

Grab your ring light and create.
Credit: Ivan Samkov / Pexels

Although digital content creation is not new, as more people are online at home, the industry is predicted to see continued growth. In fact, it is the amount of digital content that is being created today Terrifying In some 2.5 quintal bytes of data every day

Eric James Stephens, Ph.D., created Teachers.Network As he moved away from academic work in There has been a great resignation in higher education. The digital content Stephen creates provides searchable, proven resources for educators in their career transitions.

“Our service is to refer others to quality service,” he says. But creating content for the company’s website, LinkedIn, Twitter and other social media is also part of the job. And with this work, Stephen inspires people to act. “They leave feeling better about themselves, about their situation, and have an idea of ​​what to do next. When someone feels stuck, that’s powerful.



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