Slow fashion – thoughtful and deliberate!

Fashion holds a special place in the hearts of people of all ages and backgrounds. Our daily lives are defined by the clothes we wear. Style is unique to each individual because some prefer simple yet elegant clothes while others prefer a glamorous approach. When we choose our clothes, we make our choices based on our looks, the current fashion trends, the occasion, our budget, etc.

In today’s age, people are quickly shedding clothes to keep up with the latest fashion trends. This fast fashion trend is creating invisible primary problems. When we take a closer look, we realize that fast fashion is creating large-scale environmental problems and negative social side effects. And this thinking creates a ripple effect. Fabric used to make clothes at affordable prices, cheap but not environmentally friendly. Increasing the speed of consumption, transport and waste cycle increases carbon emissions. The textile and clothing sector (globally) accounts for 6 to 8 percent of carbon emissions, which equates to 1.7 billion tons of carbon dioxide emissions per year.

The fast fashion industry is particularly dependent on cheap labor in developing countries, which is characterized by low wages, poor working conditions, limited labor rights, child labor, forced labor, etc. Ignored. The fast fashion industry has been criticized for its lack of transparency and ethics, particularly when it comes to animal welfare, environmental protection and social responsibility.

These companies use the term “sustainable fashion” to trick their customers into buying their products from others. Some companies engage in greenwashing practices, falsely advertising their products as sustainable and/or eco-friendly in order to appeal to environmentally conscious consumers and get them to pay a premium, but they don’t live up to the promises. Similarly, misleading labels for green packaging cannot be widely recycled. Many companies claim to use sustainable materials for their clothing, but they still use unsustainable manufacturing practices, such as using too much water and energy, to produce their products. These companies claim to be sustainable but provide little information about their sustainability efforts and supply chain.

This brings us to the obvious question, what is the benefit of choosing a deliberate and deliberate slow fashion in our approach?

Consumer education is the need of the hour. They should be more aware of their choices. Consumers should check for certifications such as the Global Organic Textile Standard (GOTS) or the Fair Trade Certification label, etc., which is a third-party verification of the company’s sustainability efforts.

Water sources and the food chain are being contaminated. A single cotton T-shirt requires 2,700 liters of water, and 5.9 trillion liters of water are used annually for dying fabric, according to the World Resources Institute. The textile processing and treatment process contributes 20 percent of the world’s industrial water pollution and 8000 synthetic chemicals are used to transform raw materials into textiles. Improper laundry practices and disposal of clothes that are not eco-friendly make the problem worse. A cooperation agreement has been signed between the Indian Ministry of Textiles, the United Nations Environment Program and the Cotton Corporation of India to ensure circularity and core sustainability of the supply chain. There is still a lot of room for improvement and clarity.

Encouraging slow fashion eases the burden in every respect. A sensible approach makes people understand the value of things, not just the value. A rich, royal, authentic and eco-friendly approach to quality. Slow fashion often supports local designers and artisans, creates more jobs in the area and creates better connections between the fashion industry and local communities. “Voice for Environment!” It enforces the slogan. It also serves the purpose of feeling good about yourself as it creates unique and timeless designs that allow people to express personal style in a way that is not affected by fast fashion or mass thought. It shows your true choice and personality.

This is a fair and accurate approach. It conveys the original cultural and social practices of each place, presenting its uniqueness with a technological fusion. Stories of the past way of life and history of each place are shared globally, thereby increasing awareness and understanding.

Slow fashion items may cost more upfront, but they have a greater lifespan and save you money both directly and indirectly in the long run. It also promotes the idea of ​​repairing and repurposing clothes instead of throwing them away, which helps to reduce waste and extend the life of clothes. It emphasizes the importance of creating and using fashion in an environmentally, socially just and economically viable manner. It’s time to consider the environmental and social impact of our purchasing decisions.

Celebrities and public representatives should encourage slow fashion because the masses blindly follow celebrities when making their choices. It’s important to choose brands that use sustainable materials, ethical production practices and transparent supply chains. Many ethical fashion brands offer high-quality clothing that is both fashionable and environmentally friendly. By educating yourself, you can make more informed decisions about what you buy and wear. This helps us to incorporate slow fashion into our lifestyle and develop caution against temporary gratification.

It is important to understand that sustainable fashion is about reducing the negative impact of the fashion industry on the environment and society. However, slow fashion enforces an attitude of minimalism and gratitude, quality over quantity. It promotes a more conscious approach to consumption, production and disposal methods.

“Creating a false desire for new looks” is the mantra of fast fashion. It makes you believe, you want something so much, in fact, you can live without it. Slow fashion is more grounded, has strong roots and helps build a strong foundation.

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