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For a while there, it seems like every fashion brand is starting a house line; LoveShackFancy, Sleeper, and RHODE are just a few of the many labels that have caught on to this trend. In fact, it’s to be expected — so much so that some forward-thinking companies are moving into a variety of new ventures in the lifestyle space to shake things up. An example of this? Fashion-girl favorite SIMONMILLER, with Casa Juice, a white wine blend, collaborates with Jumbo Time Wine on an unexpected (and welcome) expansion to its homeware line CaSa.
Do you think it’s random? Understandably so – but according to both brands, the collaboration made perfect sense for them. “Since before we started, Chelsea [Hansford] And SIMONMILLER have been great supporters of Jumbo Time, showcasing our wines at the 2021 SIMONMILLER World release,” Jumbo Time Wines founders Omar Kukaz and Jonathan Yadegar tell TZR via email. We both take a fun and playful approach to our pieces, creating thoughtful products. We felt they were the perfect LA-based brand to partner with!”
They are not wrong. Jumbo Time wines are made to be fun to drink, while SIMONMILLER’s CaSa collection is a bright and carefree indoor celebration. Hansford, Simonmiller’s creative director, noted that the two meshed together seamlessly. “The creation of CaSa Juice with Jumbo Time Wine is an exciting extension of our CaSa collection, and marks the end of summer!” she says. “It was truly a true partnership with the Jumbo Time team, driven by our colorful Los Angeles roots and fine natural wines!”
You can expect those brand ideals to shine through in the product, which is described as a “crisp yet refined white wine with bright acidity and tropical notes.” This is achieved through a blend of 50 percent Riesling, 25 percent Pinot Blanc and 25 percent Chardonnay. According to the brand, the Riesling and Chardonnay were “pressed directly into independent French oak barrels, while the Pinot Blanc spent 15 days on the skins before being pressed.”
If that sounds good, you’d better act fast: only 120 bottles have been produced, and there’s a maximum of four bottles per order. Like all SIMONMILLER launches, this one is sure to be highly sought after, so there’s no time to waste in snagging your own $42 bottle. Shop it now by heading over to the Jumbo Time Wines site at the link ahead.
If you purchase a product through a link in this article, we may receive a portion of the sale.
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