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SMCP Group, the French accessible luxury fashion company, is making big moves to reduce the use of animal products in their hands. The team, which is the parent company of Sandro, Maje, Claudio Pierlo and Fursac, has officially decided to be feathered and independent from the fall of 2023.
In his statement WWDA spokesperson for the fashion group said: “The group is committed to phasing out duck and goose feathers by 2023 across its four brands. In the coming seasons, the brands will begin to gradually move away from using these materials, looking for other options. The team says the full transition will be completed by the upcoming fall collections.
PETA’s Director of Corporate Projects, Yvonne Taylor, commented on SMCP’s choice of down and feather removal, saying, “SMCP’s compassionate decision is great news for birds saved from direct plucking and a horrible death in a slaughterhouse. We applaud this move and call on other brands to do the same and cut ties with an abusive and cruel industry. In the year By 2020, SMCP Group has announced a commitment to stop using fur and exotic hides in its products. After the Fall 2018 collection, Sandro stopped using fur, while Maje stopped using wool after the Fall/Winter 2019 collection.
With more and more fashion companies introducing fur, exotic skins and now bans on down and feather materials, the move marks a shift in the fashion industry towards a more animal cruelty-free stance. It remains to be seen what other brands will follow.
In other fashion news, AMBUSH teased Year of the Rabbit themed balaclavas.
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