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The synergy of ABM and offline marketing engagement helps B2B marketers create more relevant and better-timed account engagement.
San Francisco, August 18, 2022 /PRNewswire/ – An account-based marketing platform RollWorksfraction Next packagejoin us today Postal.ioA leading offline marketing engagement platform to help B2B organizations create automated offline campaigns that engage the right accounts and contacts at the right time in the buying journey to achieve a fully integrated, truly omni-channel ABM strategy.
The new RollWorks and Post partnership marks Post’s first workflow collaboration with an ABM company, enabled by connecting data in Hubspot. “Postline’s offline engagement platform facilitates omni-channel campaigns at scale,” he said. Mike StockerVP of Partners at RollWorks. “Together, and through the HubSpot relationship, RollWorks and Postal Marketers will ensure that these mailing and gifting campaigns are informed and drive better conversions.”
As businesses continue to add offline engagement to all of their marketing, sales, and HR playbooks, $120B The swag industry is booming with direct messaging, personalization and branding. Post’s integrated offline marketing platform helps organizations of all sizes manage their offline channels to increase sales momentum, employee engagement, and brand loyalty. Now RollWorks and Post customers can:
- Start a postal gift when the account is ringing
- Trigger a direct message when an account shows up or goes on a shopping journey
- Automatically send gifts to key stakeholders when targeted accounts reach certain engagement thresholds, such as number of impressions, ad clicks, or page views.
“The increased demand for offline marketing engagement is indicative of a shift in the way companies connect with prospects, customers and employees,” he said. Eric Kostelnik“With the power of Postal.io and the power of RollWorks to manage digital ABM programs offline, your programs no longer have to be static and sequential. They are systematic, which ultimately leads to efficiency and better results,” said the CEO of Postal.io.
in June, RollWorks Announces Sales Insights for HubSpot; An ABM tool that provides 360-degree insights into the buying journey to help B2B marketers drive a more timely and efficient sales offering. One unique feature of HubSpot’s Sales Insights is Account Spike, which uses a data science model to compare that account’s engagement baseline. By exposing these account engagement signals on the company’s website and ads, sales and marketing teams can activate gift campaigns based on account engagement activity.
Go to the RollWorks website to learn more about it RollWorks and Postal.io integration and how to automatically create offline campaigns at scale.
Respond to RollWorks and Postal.io’s Rock ‘n’ Bowl event by HubSpot INBOUND 2022; Wednesday, September 7from 6:30 – 9:30 pm ET. And see the full list of RollWorks events at HubSpot INBOUND Activities here.
About RollWorks
RollWorks, a division of NextRoll, provides an account-based platform for ambitious B2B companies to align their marketing and sales teams and grow revenue with confidence. Powered by proprietary data and machine learning, RollWorks solutions meet the needs of organizations large and small – from those with the best ABM program to those just starting their search. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in real-time, RollWorks is an essential platform for marketers and salespeople who believe an account-based approach is the only way to go. Good business. Visit to learn more www.rollworks.com Or follow us. LinkedIn Or Twitter.
About Postal.io
Posta is an offline marketing automation platform that creates memorable moments for businesses to generate leads, increase sales and retain happy customers. With the largest marketplace for direct mail, e-gift cards, personalized gifts, custom swag and virtual events, postal customers will see significant time and cost savings when using the automated system. Posta, a venture-backed startup integrated with all major sales and marketing technology and led by a nationally recognized founding team, has several successful $mm exits. Postage is made with love. San Luis Obispo, CA And focused on taking care of employees, customers and partners.
Media Contact:
Melissa Rossiter
[email protected]
480.749.4324
Source RollWorks
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