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According to a new report, 73 percent of business leaders think responsible technology use is as important as business or financial considerations when making technology decisions.
The research from Thinkingworks is based on a survey of 550 senior executives from nine countries around the world. When asked about the tangible business benefits of adopting responsible technology, the top response was better customer acquisition/retention (47 percent).
Among other benefits cited: improved product awareness (46 percent), prevention of negative unintended consequences (44 percent), attracting and retaining top talent (43 percent) and improving sustainability (43 percent).
Most (67 percent) say their organization has methods, guidelines or frameworks for implementing certain types of responsible technology. However, this is more common among public sector respondents than among those working in financial services companies.
“Technology’s reach is expanding into more sensitive and complex arenas, from credit decisions and medical diagnoses to criminal justice,” says Dr. Rebecca Parsons, chief technology officer at Thinkworks. It affects our daily interactions with ourselves, our friends and family, as well as our employees, customers and citizens. It’s no wonder companies are thinking about how to build more responsible technology instead of just focusing on things like convenience or standards. Cost. At Thoughtworks, we are advising organizations on their digital innovation strategies and how responsible technology can build customer trust, reduce risk and attract talent, add value and manage any unintended consequences of their digital products.
The full report is available from the Thinkworks site.
Photo credit: Travel Light / Shutterstock
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