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Chartbeat, a website that tells publishers about their readers, is getting private equity.
In the year Launched from Betaworks in 2009, the service offered real-time analytics when Google Analytics let you wait 24 hours to see who was clicking around your site. Eons later, private equity firm Cuadrilla has moved to buy Capital, Chartbeat CEO John Saroff said on Twitter today. The CEO added that Chartbet staff including management will do it. Sticking around Following the agreement.
Axios, which broke the news, reported that the deal will allow Chartbeat to “build a suite of products that help media companies grow their businesses, in addition to helping them shape their editorial strategies.” Ah, yes, private equity—the institution known for helping media companies grow.
Betaworks is headquartered in New York, and is known for early investments in Twitter and Tumblr, and for spawning services like Giphy and Bit.ly.
Since launching last year, Santa Barbara-based Cuadrilla has launched two other information firms: Agience and InfoDesk.
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