Pop-Tarts® x Depop is here for fashion and food enthusiasts looking for unique taste-inspiration

Curated by five trendsetting Depop creators, each vintage apparel collection comes with a limited-edition Pop-Tarts x Depop box featuring a random selection of iconic flavors.

Battle Creek, Mich., September 22, 2022 /PRNewswire/ — Pop-Tarts is taking its popular flavor from food to wearables in partnership with fashion marketplace DePop. United by the power of nostalgia and crazy-good fans, the two brands are making their official debut. Pop-Tarts x Depop Collection It features five unique, flavor-inspired collections. Each collection includes hand-picked ingredients selected by Depot’s most creative creators, drawing inspiration from favorite Pop-Tarts flavors:

• Emma Rog x Frosted Strawberry Pop-Tarts (@emmarogue)
• Gray and AJ x Frozen Brown Sugar Cinnamon Pop-Tarts (@apr1lf00ls)
• Jake Fleming x Frosted Blueberry Pop-Tarts (@jakefleming)
• Kai McPhee x Frosted S’Mores Pop-Tarts (@vibinwkai)
• Amanda Couch x Frosted Cherry Pop-Tarts (@virghoe_xoxo)

From fruit and ice to sweet and sprinkles, the pop-tarts that inspired each collection are as popular as their partners. That means no matter what type of fan favorite, fashion and foodies can now go for all-in-one looks on their next trip to Pop-Tart.

Best part? Items from the collection are size-inclusive, gender-inclusive and sold for the price of a box of Pop-Tarts – only $3.59 – Making it accessible to any and all toaster-pastor-fashion enthusiasts. The flavor collections are available on the Depop app and the Pop-Tarts store on Depop.com.

Along with the clothing collection, the brands have created a limited edition. Pop-Tarts x Depop Box For the first time, Pop-Tarts offers random flavors. The box is based on the one-of-a-kind magic that happens when you shop for vintage. Just like when you’re browsing the Depot Fashion Marketplace, opening a Pop-Tarts x Depop box leads to an unexpected discovery—and you know it’s going to be crazy good. These limited edition boxes will include any item from The Collection as a giveaway at the Pop-Tarts store as well as on the Pop-Tarts Instagram channel.

“This collaboration with DePop celebrates the creativity of our fans and the timeless flavors of our Pop-Tarts, which have served as delicious inspiration for many creative minds,” he says. Heidi Ray, Senior Director of Marketing, Mobile Healthy Snacks. “Through the Pop-Tarts x Depop Collection, this talented team of fashion-forward creators has captured the essence of each Pop-Tart flavor in its unique beauty, and we can’t wait to see how our fans will smell each piece of the collaboration.

“Depop has always been involved with the intersection of nostalgia and pop-culture, and our latest collaboration with Pop-Tarts combines both in a fun and unexpected way,” said Depop’s brand director. Steve Doll. “Our community has come together for this collaboration with Pop-Tarts as a great entry point to showcase the joy and discovery of collecting vintage pieces on Depop.”

The first three pieces from each flavor set are available now at the Pop-Tarts store on Depop.com and in the app. Next, during the week, each creator will drop their full flavor collection on 12pm ET / 9 p.m. PT:

• Friday, September 23 – Emma Rog x Frosted Strawberry Collection
• Monday, September 26 – Gray and AJ x Frozen Brown Sugar Cinnamon Collection
• Tuesday, September 27 – Jake Fleming x Frosted Blueberry Collection
• Wednesday, September 28 – Kai McPhee x Frosted S’Mores Collection
• Thursday, September 29 – Amanda Couch x Frosted Cherry Collection

Also, it’s on Saturday, September 24 from 12-5pm ET, Emma Rog Famous shop in New York City – Rogue – will be transformed into a palace of Frosted Strawberry Pop-Tarts, where fans can experience her flavor-inspired collection in real life and enjoy free giveaways, ice cream, live airbrushing and new local NYC designers and tastemakers.

“Every time I bite into Frosted Strawberry Pop-Tarts, I’m instantly transported back to my childhood — memories of playing tag outside with my brother and running through the sprinkler on Saturday mornings,” says Rogge. “Fusing these nostalgic memories with elements of red, white and pink, this 2000s classic strawberry-themed collection – and event – ​​exudes fun and playfulness.”

As part of this partnership, Pop-Tarts a 10,000 dollars Funding is part of Depop’s “Now Next” initiative that educates and empowers the next generation of sellers, especially from underrepresented communities.

For all the crazy cool drops, visit depop.com/poptartuss. To get the latest information on all things Pop-TartsFollow the brand on Instagram, Twitter And Facebook.

About DEPOP

Depop is a community-driven fashion marketplace where you can buy and sell unique fashion, with over 30 million registered users in over 150 countries. Depop is a place where everyone can discover and celebrate their style in their own way and feel good about their fashion choices by extending the life of millions of clothes. The company It was founded in 2011 and its headquarters was established in 2011 London with offices in Manchester, New York, Angels And Sydney. Depop has nearly 400 employees dedicated to its mission to build the world’s most diverse progressive fashion house, one that’s kind to the planet and kind to people. In the year In 2021, Depop became a wholly owned subsidiary of Etsy – the global marketplace for unique and creative goods – and continues to operate as an independent company. https://news.depop.com/

About the Kellogg Company

At Kellogg Company (NYSE: K), our vision is a good and just world where people are not only fed but fulfilled. Through our trusted food brands, we’re creating better days and space at the table for everyone. Our favorite products include: Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® MorningStar Farms® and more. Net sales in 2021 are approaching 14.2 billion dollarsConsisting mainly of snacks as well as convenience foods such as cereals, frozen meals and noodles. As part of us Kellogg’s® Better Days ESG strategy, we are addressing the interconnected issues of security, climate and food security by creating better days for 3 billion people by the end of 2030. Visit www.KelloggCompany.com.