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“Technology” is a big buzzword in the real estate industry, which tends to throw in various improvements such as “tech-enabled” and “tech-oriented”, but what does any of these mean?
Real Estate Technology Forum President Chris Stuart and Industry Head Vija Williams met with Inman Laura Monroro on Wednesday to discuss the role of technology in the industry at LinkedIn Live on “How Technology is Changing Real Estate.”
Stuart and Williams Technology Real Estate Experts have agreed to take almost all of their ideas about the industry to the point where many other important elements of the real estate business have disappeared.
Chris Stuart
“Unfortunately, technology has completely hijacked the industry conversation,” Stuart said. “Have we really forgotten our responsibilities as leaders, as agents?”
“Most technology companies have solutions to find problems that don’t exist,” he said. “It will be distraction – not distraction, distraction.
Stuart also explained that people in the industry should pay more attention to the work of a real estate professional, and think that technology is the “enabler” for that job.
Williams: “The simplest part of me, I think, is that this is a group of people who move technology. “That’s not the place. [We] Focus on technology to empower our people, help us ማተ Focus on our mission.
She explained that the company’s mission is to serve as many consumers as possible. To do this, real estate professionals must be “technologically advanced” as they control 100 different pencils at the same time or use technology that enables them to run their businesses efficiently.
Via Williams
“The technology is going to push me to call and email,” Williams said.
Explaining that efficient use of technology in real estate is part of the ecosystem of agent or team work, Monroe Stewart encouraged Williams and Williams to discuss the sustainability of technology in real estate.
“If I am a leader in the real estate world, I am thinking, how can I create a repetitive and profitable and sustainable environment for my agents?” Stuart said. “For me, that means I can do the same thing [with systems and scale] over and over [while being profitable]? Can I predict the same or better results if I do the same next year? ”
Another challenge for the team in technology in the industry is the wide vocabulary associated with different technology tools, forcing agents to play the role of interpreters in analyzing these different functions. Tools – They can often have different names but offer the same service.
“‘Social media’ was the word for technology,” Monroe pointed out. “And this may be the kind of distraction for leaders – it may work, but again it goes to waste.”
Instead of trading with various real estate technology providers, Plus has created its own in-house technology so that real estate agents and partner companies can focus on what they do best in serving the consumer. The latter, dedicated human resources, accounting, operations, advertising and marketing teams.
Laura Monroe
There are very few businesses in our area that have their own home technology. What we didn’t do was buy around all the software, no, we built it in 60 days.
“I think like B2B and B2C,” Stuart explained. Many technologies and their agents look at the way they present themselves to their customers, so our focus is on the B2B2C extension. Those are the final winners, providing a beautiful B2B2C experience for its customers.
Stuart and Williams have argued that the type of system that the site is creating and distributing to repeat business owners can help attract the best in the future.
“I think balance should be part of the discussion,” Williams said. “I thought I would put gasoline on the fire. As we speak, all of our operators are doing well. These are effective teams that know exactly.
She added that those groups need a partner to help them be evaluated. The company’s business model allows team leaders and CEOs to take full control of their business.
“We are a platform for business,” Williams said. “They will not abandon that regime. They are still the CEO of their own store – just expanding their world.
As the economy continues to fluctuate, Stuart and Williams are predicting where real estate technology could be in the next several months to a year.
“Companies will go out of business, mergers and acquisitions will dominate,” Stuart said. “It’s a place where I believe most of the investment is going.
“I think technology follows the trends in the industry, so any technology that helps measure and integrate will be very important,” Williams added. “Tracking-oriented, pencil-based, it’s important.”
At the end of the day, all three speakers agreed that real estate technology should be part of the ecosystem of an individual’s agent, team, or brokerage.
“I think our technologies need to serve us, we should not serve our technologies,” Williams said.
“You have to ask yourself how it will enhance the mission and how it will help you achieve your goals.”
Email Lilian Dixon
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